2010

 
31.01.2011 Popular soft drink Hartwall Jaffa now in a new 500ml designer bottle

Deliciously fruity, genuine Hartwall Jaffa has a new look, with its own 500ml designer bottle. The new bottle is an example of Finnish design talent, with the Mozo design agency behind the new packaging. Finns’ much-loved soft drink has been given a...
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21.12.2010 Raising alcohol taxation risks increase in travellers’ imports

The Federation of the Brewing and Soft Drinks Industry would like to issue a reminder of the risks associated with raising alcohol taxation. A tax rise would be highly likely to increase travellers’ imports of alcoholic beverages from neighbouring co...
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13.12.2010 The Federation of the Brewing Industry: Preliminary inspection of alcohol advertisements

The Federation of the Brewing and Soft Drinks Industry is currently preparing to inspect the content of alcohol advertisements before their release. The Federation is also overhauling its guidelines for marketing communications concerning alcoholic b...
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Heineken bottle 10.12.2010 Heineken launches new iconic bottle across the globe

Unified visual identity packaging on bottle, glassware and canHeineken announced today the global roll-out of the new iconic Heineken bottle, completing the redesign of its global brand packaging range. The restyling aims to streamline the visual ide...
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Hartwall Novelle Mansikkainen 08.12.2010 Be Enchanted by the Natural Taste of Hartwall Novelle Mansikkainen

In January, the Hartwall Novelle product family will get a new member, characterised by the sweetness of strawberry and a subtle hint of lemon. Just like all Hartwall Novelle mineral waters, the natural taste of the new Hartwall Novelle Mansikkainen ...
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19.11.2010 “Drunk, You’re a Fool” encourages people to drink in moderation at Xmas parties

The Federation of the Brewing and Soft Drinks Industry is relaunching the “Drunk, You’re a Fool” campaign, which aims to spark off debate about Finnish binge-drinking culture and the social impacts of binging. The campaign is targeted at 18-30-year-o...
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19.11.2010 Stop to enjoy: Lapin Kulta launches organic beer

Hartwall launches a new unique beer for the snowy season. Lapin Kulta Tuisku is a top fermented organic beer, made of the best natural ingredients and full of rich flavour. A numbered special batch of 85, 000 bottles is a tour-de-force of the Lapin K...
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16.11.2010 Soft drinks tax distorts competition

Today, the Finnish Parliament considered the proposed excise tax on sweets, ice cream and soft drinks. The Federation of the Brewing and Soft Drinks Industry, Fazer Confectionary Finland and Leaf Suomi Oy are of the opinion that this is an arbitrary ...
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10.11.2010 Karjala Terva has plenty of character with a hint of tar

What do you get when you combine a good deal of character with a hint of the smokiness of tar? The answer is the full-bodied and strong Karjala Terva 6.3%, the highly anticipated new beer from Hartwall, set to be launched early next year. Hartwall ...
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29.10.2010 Sales of mild alcoholic beverages are declining

The statistics of the Finnish Federation of the Brewing and Soft Drinks Industry indicate that a total of 360.6 million litres of beer, ciders and long drinks had been sold by the end of September. Sales of mild alcoholic beverages saw a year-on-year...
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15.10.2010 Christmas versions of your favourite Hartwall drinks

Everyday Finns change their shopping routines when they are looking to buy beverages for Christmas. Hartwall’s Christmas selection relies on strong brands, such as Lapin Kulta, Hartwall Jaffa and Upcider, all of which are bringing their popular seaso...
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30.09.2010 Federation of the Brewery Industry: Travellers’ private imports of alcohol fell slightly

According to an interview study conducted by TNS Gallup, travellers’ private imports of alcohol totalled 43.7 million litres during the January–August period, which represents a fall of six per cent on the corresponding period of 2009. Imports of bee...
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17.09.2010 Elina Ussa appointed as the Managing Director of the Federation of the Brewing and Soft Drinks Industry

Elina Ussa (39), MSc (Food Science), has been appointed as the Managing Director of the Federation of the Brewing and Soft Drinks Industry as from 27 September 2010. She is also the head of public affairs at the Finnish Food and Drink Industries’ Fed...
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06.09.2010 Lapin Kulta as a Part of the Finnish HEL YES! Experience in London

Finnish brands showcased at London Design Festival The London Design Festival, held from 16 September to 3 October 2010, showcases the Finnish sources of pride: clean nature, top-class design and pure natural flavours, as well as the only internatio...
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02.09.2010 Leena Nyström Appointed as HR Director for Hartwall, Pekka Lindroos as Legal and Corporate Relations Director

Leena Nyström (47) has been appointed as Hartwall's HR Director and member of the Executive Management Team as of November 2010. She will join Hartwall from Deloitte, where she works as HR Leader and Member of the Deloitte Finland Management Team. Ea...
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12.08.2010 Federation of the Brewery Industry: Total sales of brewery beverages fell during the first half of the year

Domestic sales by members of the Federation of the Brewing and Soft Drinks Industry, 1 Jan 2010–30 June 2010 During the January–June period of 2010, Finns drank a total of 388.6 million litres of brewery beverages. Total sales of beer, cider, long d...
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12.08.2010 Åttå Drinkero Combines Finnish Long Drinks and Cocktails

Supply, and at the same time competition, on the mild alcoholic beverages market tightens. Hartwall is launching a novelty on the Finnish market, mixing the Finnish long drinks with the taste of cocktails. Åttå Drinkero is a beverage influenced by th...
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12.08.2010 ED GRL: The Uplifting Effect of Natural Caffeine

ED is introducing a new, more natural energy drink to the market. The caffeine, colourings, flavourings, and sweeteners used in the new ED GRL energy drink are all natural. Its only stimulating ingredient is natural caffeine - no other stimulants typ...
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10.08.2010 New Hartwall Napapiirin Jaffa Sprung from Film Cooperation

What kind of soft drink is the result of inspiration from the rugged Ylläs landscape in the new Finnish film, Lapland Odyssey? Hartwall Napapiirin Jaffa (Arctic Jaffa) is a fresh new beverage combining tart cranberries with refreshing currants.  The ...
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10.08.2010 Bulmers Pear Is an Authentic English Pear Cider

The popular Bulmers Original apple cider will be joined on Finnish shelves by the new, fruity Bulmers Pear cider. The fresh, pear-flavoured, full-bodied Bulmers Pear is a traditional English cider with roots in the moors of Hereford in South West Eng...
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03.06.2010 Working group does not propose changes to alcohol advertising

Today, 3 June 2010, the government’s working group on alcohol advertising decided not to recommend tightening the Alcohol Act. In the view of the Federation of the Brewing and Soft Drinks Industry, the working group came to a rational conclusion that...
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03.06.2010 Travellers’ private imports of alcohol and tobacco remain fairly stable

Travellers’ private imports of alcohol totalled 15.2 million litres in the January–April period, which is the same as in the corresponding period of 2009. The trend in import volumes varied by beverage category. Imports of beer and cider declined, wh...
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02.06.2010 Summer jobs at breweries are in high demand

This spring, member companies of the Federation of the Brewing and Soft Drinks Industry received a total of almost 9300 summer job applications. The number of applicants has risen year by year and they come from a very wide range of educational backg...
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29.04.2010 Federation of the Brewery Industry: Total sales of brewery beverages remain stable

Domestic sales by the members of the Finnish Federation of the Brewing and Soft Drinks Industry, 1 January – 31 March 2010 In the first quarter of 2010, sales of beer, cider, long drinks, soft drinks and mineral waters totalled 168.3 million litres....
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26.04.2010 Federation of the Brewery Industry: This spring, “Drunk, You’re a Fool” encourages party people to drink in moderation

The Federation of the Brewing and Soft Drinks Industry has revamped the “Drunk, You’re a Fool” campaign, which aims to spark off debate about Finnish binge-drinking culture. The new campaign will be launched on 26 April 2010 and is targeted at 18-30-...
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25.03.2010 Hartwall Novelle Plus – vitamins and minerals for daily wellbeing

Can water improve your wellbeing? Can it make you more beautiful? Absolutely. The new Hartwall Novelle Plus product family includes added minerals and vitamins that are important to your daily wellbeing. These beverages make you feel good and are a g...
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16.03.2010 Hartwall Jaffa Jackfruit and Pitahaya Light soft drinks are full of exciting tropical fruit flavours

Feel tropical flavours bursting on your taste buds. The new exotic fruit soft drinks Hartwall Jaffa Jackfruit and Pitahaya Light enliven the beverage portfolio like fresh tropical breezes. All Hartwall Jaffas are real and authentic – and only contain...
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16.03.2010 Upcider – with real natural flavour

Upcider now caters perfectly to Finns’ cider preferences. The product family features a new, consistent look and even more delicious flavours. All Upciders are now made only with natural flavourings. Naturalness is a trend that is evident in all th...
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16.03.2010 Edelweiss Snowfresh – a fresh wheat beer from the Alps

Fresh Alpine winds will blow in the Finnish beer market. In the beginning of April, Hartwall will round out its beer range with Edelweiss Snowfresh, a unique and modern Austrian wheat beer flavoured with Alpine herbs.   Edelweiss Snowfresh is brewe...
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25.02.2010 Sales of brewery beverages decline slightly in 2009

A total of 820.4 million litres of beer, cider, long drinks, mineral waters and soft drinks were sold. Consumption was down 6.8 million litres compared with the previous year, a decrease of 0.8 per cent. The figures are based on sales statistics comp...
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