2007

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	21.12.2007 The brewing industry supports teetotalism for secondary school pupils Action plans to prevent underage drinking – six secondary schools receive awards Every year, the brewing industry presents the After Eighteen awards to the secondary schools with the best action plans for preventing underage drinking. The EUR 500–1,... Read more »
	13.12.2007 The brewing industry supports responsible enjoyment of its products Over-25s only in beer advertisements, advertisements removed from secondary school soft drink vending machines The Finnish industry producing beer, cider, long drinks, soft drinks and mineral waters promotes responsible enjoyment of its products in ... Read more »
	03.12.2007 The range of returnable bottles expands from 1 January 2008 The range of returnable bottles expands from 1 January 2008: recyclable plastic deposit bottles come alongside refillable glass and plastic bottles and beverage cans Drinks packaging taxThe drinks packaging tax on beverage packaging reutilised as raw... Read more »
	03.12.2007 Six new packaging designs for Hartwall's beverage brands Recyclable plastic bottles round out the range of returnable bottles from 1 January 2008 Six new packaging designs for Hartwall's beverage brands The range of returnable bottles is to expand from 1 January 2008 when recyclable plastic deposit bo... Read more »
	25.10.2007 Beer consumption decreasing Domestic sales by members of the Finnish Federation of the Brewing and Soft Drinks Industry 1 January - 31 September 2007 The statistics of the Finnish Federation of the Brewing and Soft Drinks Industry indicate that a total of 642.4 million litres ... Read more »
	22.10.2007 Hartwall and PepsiCo introduce Guideline Daily Amount markings Hartwall and PepsiCo were among the first Finnish companies to introduce the new Guideline Daily Amount (GDA) markings on their product packaging. GDA markings have been used on Pepsi and Pepsi Max 1.5-litre packages since October, and will appear on... Read more »
	17.10.2007 Over 400,000 visitors to the ‘Drunk, you’re a fool’ campaign website Campaign featured in the Big Brother house and IRC Gallery The number of visitors to the ‘Drunk, you’re a fool’ website broke the 400, 000 mark last weekend after the campaign was featured in popular youth media. A new advertisement harshly depictin... Read more »
	27.09.2007 Let’s talk about famous drunken fools The ‘Drunk, you’re a fool’ campaign latches on to a new theme On Wednesday, the ‘Drunk, you’re a fool’ alcohol awareness campaign launched discussion on celebrity culture and drinking habits. TV commercials, an updated website and celebrities’ comme... Read more »
	17.09.2007 Hartwall's vending machines now part of monitored environment Hartwall's vending machines now part of monitored environmentHartwall has moved its beverage vending machines network to a nationwide centralised monitoring environment. The environment system enables Hartwall to remotely control, for example, the re... Read more »
	05.09.2007 Over 200,000 visitors to the ‘Drunk, you’re a fool’ campaign website The ‘Drunk, you’re a fool’ campaign, which was launched last week in Finland, has attracted considerable attention and sparked off plenty of discussion in a variety of forums. The number of website visitors broke the 200, 000 mark within the campaign... Read more »
	27.08.2007 A new kind of alcohol education with the ‘Drunk, you’re a fool’ campaign The Federation of the Brewing and Soft Drinks Industry and its partners are launching a pilot campaign that seeks to spark off debate over the quest for drunkenness that still dominates Finnish drinking culture. The ‘Drunk, you’re a fool’ campaign is... Read more »
	16.08.2007 First-half beverage sales growth levels out Domestic sales by members of the Finnish Federation of the Brewing and Soft Drinks Industry 1 January - 30 June 2007 According to the Federation of the Brewing and Soft Drinks Industry’s statistics, a total of 423.7 million litres of beer, cider, lo... Read more »
	10.08.2007 Finland will once again have the EU’s highest beer tax Alcohol tax increases should be further considered “There’s good reason for the government to reconsider the weighting and timing of tax increases during its budgetary process. The beer tax increase should be completely abandoned, or at the very lea... Read more »
	26.04.2007 Beverage sales up during the first quarter Domestic sales by members of the Finnish Federation of the Brewing and Soft Drinks Industry 1 January - 31 March 2007 Sales of beer, ciders, long drinks, soft drinks and mineral waters rose by 5.1 per cent during the first quarter. Growth was seen i... Read more »
	28.03.2007 Hartwall's Lapin Kulta beer returns to its roots Hartwall's Lapin Kulta beer returns to its roots Lapin Kulta is returning to its roots - a beer that Finns value for being genuine and unpretentious. Lapin Kulta's flavour has been made even fuller, but without compromising on freshness. The new Lapi... Read more »
	27.03.2007 The beverage industry is already implementing the National Board of Education’s guidelines for schools School cafeterias and vending machines to encourage healthy lifestyles The National Board of Education and the National Public Health Institute recently published guidelines for schools on the sweets, soft drinks and sweetened juices sold in student... Read more »
	06.03.2007 Hartwall national partner to the Eurovision song contest Hartwall national partner to the Eurovision song contestHartwall and Lapin Kulta - its main brand of beer - have made a national co-operation agreement with Eurovision song contest concerning the Eurovision song contest in May 2007. According to the ... Read more »
	01.02.2007 Long drinks break sales records in Finland Hartwall Original Gin Long Drink number 1 brand Long drinks break sales records in Finland Hartwall Original Gin Long Drink is continuing its victory parade in Finland. Alko's 2006 sales statistics show that Finland's favourite long drink has shot ou... Read more »
	01.02.2007 Non-alcoholic beverages fuelled brewing industry sales in 2006 Domestic sales by the members of the Federation of the Brewing and Soft Drinks Industry in 2006 A total of 846.5 million litres of beer, cider, long drinks, soft drinks and mineral waters produced by members of the Federation of the Brewing and Soft... Read more »
	29.01.2007 From warnings to education Mikael Aro, the new Chairman of the Federation of the Brewing and Soft Drinks Industry: Now that total alcohol consumption is no longer increasing, the brewing industry would like the incoming government to target education at alcohol abuse and unde... Read more »
	04.01.2007 Drinks industry restricts marketing of soft drinks to children Shared guidelines A year ago, Finland’s major soft drinks manufacturers agreed to the shared guidelines on responsible sales and marketing practices drawn up by UNESDA, the industry’s European parent organization. The industry has been fulfilling it... Read more »

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