Domestic sales by the members of the Federation of the Brewing and Soft Drinks Industry in 2006
A total of 846.5 million litres of beer, cider, long drinks, soft drinks and mineral waters produced by members of the Federation of the Brewing and Soft Drinks Industry were sold in 2006, representing a 2.5 per cent rise in domestic sales on the previous year. Non-alcoholic beverages – soft drinks and mineral waters – accounted for a significant proportion of sales growth, while beer sales remained almost at the same level as in the previous year. Cans also increased their share of sales.
A total of 281.6 million litres of soft drinks were sold, representing growth of 3.2 per cent or 8.7 million litres. Sales of sugar-free soft drinks rose by 10.6 per cent and accounted for 32.7 per cent of all soft drinks sold. Sales of flavoured and unflavoured mineral waters totalled 68.1 million litres, representing an increase of 4.9 million litres, or 7.7 per cent. Non-alcoholic drinks – soft drinks and mineral waters – accounted for 66 per cent of sales growth.
Figures for beer sales remained similar to the previous year, with sales rising by 0.05 per cent to a total of 425.7 million litres.
Retail accounted for 77 per cent, restaurants 20 per cent and Alko about 3 per cent of beer sales in 2006. Although the retail trade increased its share, sales in the restaurant sector and Alko stores declined.
Beer sold in refillable bottles accounted for 61.1 per cent and tap sales for just under 17 per cent of all beer sales. The effects of the changes to packaging taxation were evident in sales of beer in cans, which rose from 12.5 to 22.1 per cent of total beer sales.
Total long drink sales rose by 5.2 million litres to 29.9 million litres, up 20.9 per cent on the previous year. Long drinks account for just under 4 per cent of the beverages sold by breweries. Cider sales were up by 1.8 million litres, or 4.6 per cent, on the previous year. A total of 41.3 million litres of cider were sold, accounting for 5 per cent of the industry’s total sales.
DOMESTIC SALES 2006
Beverage
|
2006
mill. l
|
2005
mill. l
|
Change
mill. l
|
Change
%
|
Beer
|
425.7
|
425.5 |
0.2
|
0.0
|
Cider
|
41.3
|
39.5 |
1.8
|
4.6
|
Long drink
|
29.9
|
24.7 |
5.2
|
20.9
|
Soft drink
|
281.6
|
272.9 |
8.7
|
3.2
|
Mineral water
|
68.1
|
63.2 |
4.9
|
7.7
|
Total sales
|
846.5
|
825.8 |
20.7
|
2.5
|
Source: Member companies of the Federation of the Brewing and Soft Dri.nks Industry. The statistics do not include sales by actors outside the Federation, nor private imports of brewery products, which are not statistically recorded.
Download more detailed statistics:
Domestic sales 1980-2006 (pdf, 13kb)
Distribution Channels of beer (pdf, 10 kb)
Containers (pdf, 11 kb)
Additional information:
Managing Director Timo Jaatinen, tel. +358 (0)9 1488 7407, GSM +358 40 837 6794
Communications Manager Katri Tuulensuu, tel. +358 9 1488 7601, GSM +358 40 777 1938
The Federation of the Brewing and Soft Drinks Industry promotes the interests of producers of beer, cider, long drinks, soft drinks and mineral waters in Finland. Its members are Oy Hartwall Ab, Nokian Panimo Oy, Olvi Oyj and Oy Sinebrychoff Ab. The Federation of the Brewing and Soft Drinks Industry operates in connection with the Finnish Food and Drink Industries Federation and is among the four largest industries in the food and drink branch in terms of the value of production.