2008

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	23.12.2008 Murphy's Irish Stout and Buckler through Hartwall from 1 January 2009 Hartwall and Servaali have today, 23 December 2008, agreed that Murphy's Irish Stout and Buckler beer, which are currently sold in Finland by Servaali, will become part of the Hartwall range. Hartwall will distribute both products in all sales channe... Read more »
	19.11.2008 Finland's alcohol tax hike hurried and excessive Today, the Government in Finland announced its decision to implement a 10 per cent increase in alcohol taxation in 2009. This rise is both hurried and unnecessarily large, as the previous major increase in alcohol taxation at the beginning of 2008 ha... Read more »
	11.11.2008 Hartwall Novelle will donate EUR 70,000 for the protection of the Baltic Sea Hartwall’s water brand Novelle will donate EUR 70, 000 to the WWF’s Operation Mermaid campaign. As decided by popular vote, EUR 50, 000 of this sum will be used to prevent the eutrophication of the Baltic Sea. Hartwall Novelle will donate the remaini... Read more »
	10.11.2008 Beer calories to be printed on labels Member companies of the Federation of the Brewing and Soft Drinks Industry in Finland will include nutrition labels on all the mild alcoholic beverages they produce. In future, beer labels will indicate their energy, protein, carbohydrate and fat con... Read more »
	30.10.2008 Hartwall develops Finland’s first food beer Hartwall is the first brewer in Finland to launch a beer that’s specially intended to be enjoyed with food. Hartwall seeks to bolster Finnish beer culture with these beers, which have been very successful in consumer taste tests. Finns are increasin... Read more »
	29.10.2008 Heineken Experience in Amsterdam reopens 3 November 2008 The Heineken Experience, one of Amsterdam’s most popular tourist attractions will reopen on 3 November 2008 after undergoing extensive remodelling and expansion. The new Heineken Experience has been designed to bring the values of the Heineken brand ... Read more »
	29.10.2008 Beverage sales continue to fall, long drinks now as popular as cider Domestic sales by members of the Finnish Federation of the Brewing and Soft Drinks Industry 1 January - 30 September 2008 According to the Federation of the Brewing and Soft Drinks Industry’s statistics, a total of 620.6 million litres of beer, cide... Read more »
	23.10.2008 Christmas drinks with the full flavours of winter Hartwall will be bringing out festive drinks for every taste for the upcoming Christmas season. Upcider Natural Christmas Apple, Lapin Kulta Christmas beer and – for the whole family – Hartwall Jaffa Christmas Apple will all be bringing a taste of Ch... Read more »
	23.10.2008 Premium cider in a champagne bottle – a new way of enjoying cider with your friends Let’s pop a bottle of cider! This season’s new cider – Upcider Natural Three Apples – comes in a champagne bottle. Hartwall’s cider brand Upcider will once again launch something new and innovative. Upcider Natural Three Apples is a premium, semi-dr... Read more »
	15.10.2008 Honours and awards for the ‘Drunk, you’re a fool’ commitment The ‘Drunk, you’re a fool’ campaign (www. kannissaoletaalio. fi) has won an EFFIE Finland award. The campaign – which questions the acceptance of alcohol abuse – was implemented in 2007-2008 by the Finnish Federation of the Brewing and Soft Drinks In... Read more »
	13.10.2008 Heineken will join Hartwall's beer portfolio As part of Hartwall’s integration into the Heineken Group, Heineken beer will be included in Hartwall’s product range as from 13 October. Heineken is enjoyed in almost every country on the planet and is the world’s most valuable international premi... Read more »
	21.08.2008 ED Green Light – the newest flavour in the ED family ED Green Light is an energy drink with a brand new taste and a brand new colour. It’s flavoured with green fruits and exotic Goji berries. And it’s a genuinely light drink with only 8 kcal per 100 ml. The energy drink market has been growing rapidly... Read more »
	21.08.2008 Novelle Fruity Blueberry – a tasty new thirst quencher Novelle Fruity Blueberry is a tasty combination of blueberry juice, apple juice and mineral water. Compared to 100% fruit juices, this healthy and natural beverage is also low in calories, with only 20 kcal per 100 ml. The summer 2007 launch of Hart... Read more »
	21.08.2008 Upcider Natural Lingonberry – a full berry taste Upcider Natural Lingonberry is flavoured with real lingonberry juice. It’s a lightly carbonated berry cider with a refreshing taste. Lingonberry is the third berry flavour in the Upcider Natural range. Only natural flavourings are used in Upcider Na... Read more »
	15.08.2008 Beer sales continue to fall – new alcohol tax increases unnecessary Domestic sales by members of the Finnish Federation of the Brewing and Soft Drinks Industry 1 January - 30 June 2008 Beer sales in Finland during the first half of the year fell 4.4 per cent compared to the previous year. Total sales of brewery pro... Read more »
	08.08.2008 Federation of the Brewing Industry: Beer tax increases should be avoided to prevent inflation The increases in alcohol taxation at the beginning of 2008 raised inflation in Finland. Inflation is currently the Finnish economy’s major problem and a burden on competitiveness. The Ministry of Finance has proposed a general reduction in the VAT ba... Read more »
	30.07.2008 New Heineken Experience to reopen on 20 October 2008 in Amsterdam The Heineken Experience, located in the former Heineken brewery in the centre of Amsterdam, will reopen for visitors on 20 October 2008 following extensive renovation and expansion. The Heineken Experience was first opened in 2001 and has become one ... Read more »
	27.06.2008 Tuomas Kahri appointed for Head of Marketing and Communications for Hartwall M. Sc (econ.) Tuomas Kahri (40) has been appointed for Head of Marketing and Communications and Member of Executive Management Team for Hartwall with effect from 1 September 2008. Mr Kahri joins Hartwall from KONE Corporation where he has worked as... Read more »
	17.06.2008 Measurements taken during the Osteoporosis Tour show that one-fifth of those examined have lower bone density Finns had the chance to find out their risk of osteoporotic fracture during the Osteoporosis Tour, organised in May-June by the Finnish Osteoporosis Association and Hartwall Novelle Calcium. Osteoporosis risks were measured at eight localities in Fin... Read more »
	17.06.2008 Finns are keen to return recyclable plastic bottles The recyclable plastic deposit bottles launched at the turn of the year have been well received. Almost nine out of ten Finns say that they have heard of the new container type and two-thirds have already bought a beverage in a recyclable plastic bot... Read more »
	16.06.2008 Operation Mermaid dives deep to examine the state of the Baltic Sea this summer Operation Mermaid is a campaign for the Baltic Sea. It gives every Finn the opportunity to help protect the most polluted sea in the world. Hartwall Novelle is supporting the WWF’s Operation Mermaid for the third year in a row by providing current in... Read more »
	12.06.2008 Noste is a channel for new talents The Noste project was set up to foster the rise of new urban culture. Noste is supported by Hartwall’s cider brand Upcider. Noste is a community for new art and trends created and inspired by the urban culture scene. It’s a channel for those on the ... Read more »
	11.06.2008 Fresh, new look for Freixenet sparkling wine Freixenet – the world’s leading producer of sparkling wine – has revamped the look of its main products, Cordon Negro, Carta Nevada and Cordon Rosado. Its cava bottles got a crisper look without losing their elegant and instantly recognisable basic e... Read more »
	09.06.2008 Foster's Music offers an unforgettable music experience at the Foo Fighters’ London gig 168 Finns were treated to a unique music experience last Saturday, when Foster’s Music flew a planeload of lucky winners to the Foo Fighters’ London gig at Wembley Stadium. At the beginning of the year, Foster's Music organised a competition asking... Read more »
	09.06.2008 Appointments Piia Maaranen has been appointed as customer marketing manager, on-trade as from 12 May 2008. Maaranen joined Hartwall from Laundry Helsinki, where she served as CRM director. She previously worked at Allied Domecq Spirits & Wine Finland Oy as trade ... Read more »
	05.06.2008 Hartwall is one of Finland’s most desired employers A survey of students at vocational education institutions indicates that Hartwall is one of Finland’s most desired employers. In January-March 2008, the employer branding company Universum surveyed young students at vocational education institutions... Read more »
	05.06.2008 Hartwall to be the main co-operation partner in the Clean Lake Vesijärvi campaign Hartwall has made a three-year co-operation agreement with the Lake Vesijärvi Foundation. Under the agreement, Hartwall is one of the main partners in the just-launched Clean Lake Vesijärvi campaign. The aim of this campaign is that Vesijärvi will be... Read more »
	12.05.2008 Foster's Music to fly planeload of Finns to Foo Fighters’ London gig The results of Foster's Music’s unique competition are now in – visitors to www. fostersmusic. fi voted the Foo Fighters as number one. Foster’s Music will now fly 168 lucky winners to the Foo Fighters’ gig at London’s new Wembley Stadium on Saturday... Read more »
	29.04.2008 Hartwall Part of the Heineken Group The bid from Heineken and Carlsberg for Scottish & Newcastle has advanced to the division of S&N’s operations between these two brewing corporations. S&N’s operations in the UK, Portugal, Belgium and Finland will be held by Heineken from today. Hartw... Read more »
	28.04.2008 Hartwall Original Gin Long Drink now available on tap The long drink boom continues. Last year saw all-time record-breaking sales of 34 million litres of long drinks in Finland (Finnish Food and Drink Industries' Federation, ETL). And Hartwall Original Gin Long Drink – the market’s undisputed number one... Read more »
	16.04.2008 Gatorade develops a sports drink especially for women Gatorade Fitness is a sports drink developed with women in mind. It contains the same amount of electrolytes and other vital elements as traditional Gatorade, but with only half the calories. Sports drinks provide an excellent way to stay hydrated du... Read more »
	18.03.2008 All hail Sininen! The lord of the beers returns Hartwall will relaunch the Sininen beer. The company seeks to increase appreciation of beer and build a beer culture in Finland. Sininen is a pils that is highly regarded by beer experts and represents Finnish brewing traditions. That makes it a grea... Read more »
	11.03.2008 New consumer needs shape the beverage market This summer’s innovative new beverages are natural smoothies and calcium water Read more »
	11.03.2008 A light, berry-filled summer with Upcider: New cider sensations – strawberry and blueberry As summer approaches, Finns look to lighter options. Upcider will bring to market two new light ciders for the summer: Upcider Light Strawberry and Upcider Light Blueberry. Finns continue to enjoy cider. A little over 40 million litres of cider wer... Read more »
	11.03.2008 The lime and mint Pepsi Max Mojo is coming this summer Pepsi Max, Finland’s leading sugar-free cola, will launch a new sugar-free cola flavour in April. The new Pepsi Max Mojo is the perfect drink to cool you down on hot summer days. Pepsi Max Mojo is a refreshing lime and mint cola inspired by the hot... Read more »
	11.03.2008 Hartwall Novelle Calcium – a refreshing drink that strengthens your bones Hartwall Novelle, Finland’s most popular range of bottled water, is expanding with a brand new product. This innovation is Hartwall Novelle Calcium – a tasty water that’s both calorie-free and lactose-free. One 1.5-litre bottle contains an adult’s re... Read more »
	11.03.2008 A brand new fruit experience from Hartwall Jaffa Smoothies – a healthy treat Hartwall Jaffa is expanding into a brand new beverage category – the Hartwall Jaffa Smoothie will hit the market right after Easter. Hartwall’s smoothies are made from 100% fruit and berries and offer today’s consumers a healthy treat. Smoothies are... Read more »
	11.03.2008 The healthy new H2Oh! is a delicious and fun thirst quencher PepsiCo will bolster its range of healthy drinks in Finland by launching H2Oh! flavoured water. Already familiar to consumers in selected markets the world over, H2Oh! is lightly carbonated and calorie free. Stores will stock the new product on their... Read more »
	26.02.2008 Sales of brewery beverages are stable, cans rise in popularity Domestic sales by the members of the Federation of the Brewing and Soft Drinks Industry in 2007 A total of 848.6 million litres of beer, cider, long drinks, soft drinks and mineral waters produced by members of the Federation of the Brewing and Soft... Read more »
	24.01.2008 Denmark is leading a beer revolution to Finland Beer Culture Seminar:Niels Hald, Secretary General and CEO of The Danish Brewers Association and The Danish Soft Drink Association, believes that the rest of the Nordic countries will follow Denmark’s lead and develop an increased appreciation of bee... Read more »
	07.01.2008 New cider taste sensations – bittersweet apple and forest berries At the beginning of 2008, Hartwall expanded its cider range with Upcider Light Forest Fruits, a new Finnish cider, and English Scrumpy Jack apple cider. A cranberry version of the Hartwall Original Gin Long Drink is also new for 2008. Valkoinen Greip... Read more »
	07.01.2008 Hartwall expands its range with both Finnish and import speciality beers A diverse range is the key to developing beer culture and also increases appreciation throughout the entire beer market. At the beginning of 2008, Hartwall rounded out its beer portfolio with Czech Krušovice beers and 1836 Classic Chocolate Porter fr... Read more »
	07.01.2008 Hartwall expands its range with both Finnish and import speciality beers A diverse range is the key to developing beer culture and also increases appreciation throughout the entire beer market. At the beginning of 2008, Hartwall rounded out its beer portfolio with Czech Krušovice beers and 1836 Classic Chocolate Porter fr... Read more »

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