Hartwall Jaffa is expanding into a brand new beverage category – the Hartwall Jaffa Smoothie will hit the market right after Easter. Hartwall’s smoothies are made from 100% fruit and berries and offer today’s consumers a healthy treat.
Smoothies are beverages made from fruits and berries that have a thick, milkshake-like consistency. Today’s consumers are interested in overall wellbeing, but don’t want to give up treats.
“Hartwall Jaffa Smoothies are a healthy, natural option for a tasty treat. The smoothie market is growing rapidly elsewhere in Europe. The Hartwall Jaffa Smoothie will enable this product category to get off the ground in Finland, too. Consumer research indicates high demand for the product, and fruity Smoothies sit well with the Hartwall Jaffa brand,” says Pasi Kuosmanen, Business Team Director, Beverages.
Hartwall Jaffa Smoothies are made entirely from fruit juice and pulp – they have a 100% fruit content. They don’t contain any additives or preservatives. Two flavours will be available: Peach-Orange and Strawberry-Banana.
One 0.33-litre bottle of Strawberry-Banana Smoothie contains an average of 5 strawberries, 12 grapes, one third of an apple, two thirds of a banana, and one third of an orange. Energy content is 55 kcal per 100 ml / 185 kcal per bottle. A bottle of Peach-Orange Smoothie contains an average of 1 peach, one fifth of an apple, half an orange, one third of a banana, one eight of a pineapple, and two thirds of a passion fruit. Its energy content is 50 kcal per 100 ml / 165 kcal per bottle. Smoothies are best served cold.
Although Hartwall Jaffa Smoothies are the result of Hartwall’s product development, they will be produced in Germany. Hartwall’s smoothies will be available in 0.33-litre plastic bottles. Thanks to aseptic packaging technology, no preservatives are required. Hartwall Jaffa Smoothies go on sale on 25 March.
Hartwall Jaffa Smoothies will also be stocked in freezer display cases in the summer, as Hartwall will launch two sorbets in co-operation with Ingmann. The same flavours will be available, Peach-Orange and Strawberry-Banana.
For additional information, contact:
Hartwall Ltd, Pasi Kuosmanen, Business Team Director, Beverages, tel. +358 20 717 2404; Brand Manager Marleena Jalassola, marleena.jalassola@hartwall.fi, tel. +358 20 717 2036; or External Communications Manager Tuija Kleimola, tuija.kleimola@hartwall.fi, tel. +358 20 717 2595
Photos: http://kuvapankki.hartwall.fi