Hartwall Novelle, Finland’s most popular range of bottled water, is expanding with a brand new product. This innovation is Hartwall Novelle Calcium – a tasty water that’s both calorie-free and lactose-free. One 1.5-litre bottle contains an adult’s required daily amount of calcium.
The market for bottled waters in Finland continues to grow. A total of almost 70 million litres of bottled waters were sold in 2007 (Finnish Food and Drink Industries’ Federation, ETL, 2007). Flavoured mineral waters are the largest subcategory. Finland is a pioneer in this subcategory compared to the rest of Europe.
Hartwall is both an innovator and the undisputed market leader with a share of over 50% (ETL 2007). The company’s innovations in this product family include Hartwall Novelle Friss flavoured waters and Hartwall Novelle Fruity, a refreshing combination of juice and mineral water.
Hartwall Novelle is once again launching something completely new in the water market. Hartwall Novelle Calcium is a tasty carbonated water that’s both calorie-free and lactose-free. It is a good source of the calcium required to keep your bones and teeth strong. One 1.5-litre bottle contains 800 mg of calcium. According to Finnish nutritional recommendations, that is an adult’s required daily amount of calcium. A 0.5-litre bottle holds one third of an adult’s required daily amount. The new beverage comes in two flavours: Hartwall Novelle Calcium Citrus and the mango-peach flavoured Hartwall Novelle Calcium Hedelmäinen.
“A sufficient calcium intake combined with regular exercise and vitamin D helps keep bones strong. Milk and other dairy products are a good source of calcium, but half of Finnish women aged 45-54 don’t drink milk at all. There are also plenty of people who aren’t able to get their required daily amount of calcium from dairy products. For them, Hartwall Novelle Calcium is an easy, natural way to get the calcium they need,” says Hartwall Novelle’s Brand Manager Karla Frisk.
Hartwall Novelle Calcium comes in 0.5 and 1.5-litre recyclable plastic bottles. The new waters will be on sale from 25 March 2008.
For additional information, contact:
Hartwall Ltd, Pasi Kuosmanen, Business Team Director, Beverages; tel. +358 20 717 2404; Brand Manager Karla Frisk, karla.frisk@hartwall.fi, tel. +358 20 717 2849; or External Communications Manager Tuija Kleimola, tuija.kleimola@hartwall.fi, tel. +358 20 717 2595
Photos: http://kuvapankki.hartwall.fi