As part of Hartwall’s integration into the Heineken Group, Heineken beer will be included in Hartwall’s product range as from 13 October.
Heineken is enjoyed in almost every country on the planet and is the world’s most valuable international premium beer brand. It has been brewed to its original recipe since 1873. The beer has a mild hop taste and a fresh, fruity bouquet.
"We’re delighted to have Heineken in our beer portfolio. Heineken is a successful premium brand that has excellent growth prospects in Finland" says Yrjö Närhinen, Managing Director for Hartwall.
Hartwall will sell 5% ABV Heineken in 0.33 litre green glass bottles and 30 litre kegs as well as 4.5% ABV Heineken in 0.5 litre cans. 4.6% Heineken in 5 litre drought keg will be available later this year. Heineken sold in Finland is brewed in the Netherlands.
Heineken, Hartwall’s parent company, is the world’s most international brewer. In 2007, Heineken operated 119 breweries in more than 65 countries and sold 139 million hectolitres of beer, making it the largest brewer in Europe and the world’s fourth largest by volume. In 2007, the average number of people employed was 54,000. Heineken’s biggest international beer brands are Heineken and Amstel. It also brews and sells over 170 international, regional, local and speciality beers. The company’s roots go back to 1873, when it was established in Amsterdam, the Netherlands. The company is headquartered in Amsterdam and Heineken N.V. shares are listed on the Amsterdam stock exchange.
Additional information is available on Heineken's home page: http://www.heinekeninternational.com