Novelle Fruity Blueberry is a tasty combination of blueberry juice, apple juice and mineral water. Compared to 100% fruit juices, this healthy and natural beverage is also low in calories, with only 20 kcal per 100 ml.
The summer 2007 launch of Hartwall Novelle Fruity – a brand new type of beverage – was a great success. Hartwall Novelle Fruity is a major driver for the entire flavoured waters segment, which has grown in value by 20%. Hartwall Novelle Blueberry offers a new flavour option to those who’ve already discovered this refreshing new drink.
Novelle Fruity is ideal for consumers who enjoy a wide range of juices in a variety of situations. However, the high calorie content of 100% fruit juices and other juice-based drinks may put some people off. Novelle Fruity offers these consumers a low-calorie way to enjoy their juice.
“Blueberry is a favourite flavour among Finns, making it a suitable partner to Novelle Fruity Apple. It gets its flavour from real fruit and berries, and only fructose is used as a sweetener. It’s only lightly carbonated, making it easy to drink and an excellent thirst quencher,” says Karla Frisk, Brand Manager for Hartwall Novelle.
Novelle Fruity Blueberry combines the best properties of mineral water and juice: it’s refreshing, natural and healthy.
Hartwall Novelle Fruity Blueberry comes in 0.5-litre and 1.5-litre recyclable plastic bottles.
For additional information, contact:
Hartwall Ltd, Brand Manager Karla Frisk, karla.frisk@hartwall.fi, tel. +358 20 717 2849, or External Communications Manager Tuija Kleimola, tuija.kleimola@hartwall.fi, tel. +358 20 717 2595