The Hartwall Novelle range of mineral waters is growing with a fresh new Pomegranate flavour. And it’s not only the colour theme of the packaging that’s green, the contents are also natural: a sodium-free beverage with all the great taste that comes from real fruits and berries.
Flavoured mineral waters are popular with Finns – they account for about half of the total mineral water market. When compared to other countries, Finland is a pioneer in the product development and consumption of flavoured mineral waters.
Hartwall Novelle is Finland’s favourite mineral water. In addition to Novelle’s unflavoured water, the product family contains five flavoured options including the latest addition – Hartwall Novelle Pomegranate with its refreshing yet smooth and sweet combination of pomegranate and blueberry.
“Healthy, natural food and drink alternatives appeal to Finns. Hartwall Novelle’s flavoured mineral waters are natural and totally calorie-free, but are still ideal everyday beverages with a rich fruity or berry flavour – a taste sensation that’s even open to those on a diet,” says Hartwall Novelle Brand Manager Karla Frisk.
A great taste from real fruits and berries
All Hartwall Novelle mineral waters are sodium-, sugar- and additive-free, moderately carbonated, and have a balanced mineral composition. All flavourings come from real fruits and berries.
“Hartwall Novelle is a family of sodium-free mineral waters. The flavoured waters use only natural flavourings, which come from real fruits and berries,” says Frisk.
Hartwall Novelle Pomegranate will be available from the beginning of January 2009 in 1.5-litre recyclable plastic deposit bottles.
For more information, please contact:
Hartwall Ltd, Brand Manager Karla Frisk, karla.frisk@hartwall, tel. +358 20 717 2849 or Communications Manager Tuija Kleimola, tuija.kleimola@hartwall.fi, tel. +358 20 717 2595; see also www.hartwall.fi