Hartwall is launching a refreshing new thirst quencher for kids. Hartwall Novelle Fruity Junior is a wild strawberry-flavoured spring water beverage. It’s flavoured with real berries and its colour is natural. Fruity Junior has 30% less sugar than other thirst quenchers for children. Because it’s only mildly carbonated, it’s suitable for smaller kids, too. Hartwall wants to encourage children to play, be active and choose natural refreshments.
This beverage is made using spring water and fruit juice. It contains 30% less sugar than other soft drinks and juice boxes. The resealable bottle is easy to take along on a trip or to a playground. The bottle also keeps the beverage safe and sound when the kids play, and they don’t have to drink it all in one go. Its convenience makes this fresh and natural beverage the ideal choice for kids.
“Fruity Junior is a new kind of thirst quencher for children. Spring water slakes thirst, while juice provides them with energy. The beverage is made with natural flavourings whose smooth taste appeals to children,” says Karla Frisk, Brand Manager at Hartwall.
Encouraging kids to be active and play naturally
Hartwall wants to promote healthier diets for children and spur them to play and move freely.
“We want to encourage children to play, be active and choose natural refreshments. In fact, our advertising showcases games invented by children,” says Karla Frisk.
Novelle Fruity Junior will tour shopping centres this spring and summer. The tour will focus on play. Novelle Fruity Junior will also be featured at various children’s events, where we will provide entertainment and tools for self-expression.
The energy content of the new wild strawberry-flavoured Hartwall Novelle Fruity Junior is 25 kcal/dl. It has 6 g/dl of sugar or fructose.
The beverage comes in a 0.33-litre recyclable plastic bottle and a six-bottle minipack. Hartwall Novelle Fruity Junior will be available from the beginning of April.
For more information, please contact:
Oy Hartwall Ltd, Brand Manager Karla Frisk, karla.frisk@hartwall, tel. +358 20 717 2849 or Communications Manager Tuija Kleimola, tuija.kleimola@hartwall.fi, tel. +358 20 717 2595