Otto Black and White – the straight-talking pair that are bringing a brand new concept to the long drink market
Consumers are seeking ever more variety alongside traditional grapefruit long drinks and the popularity of flavoured varieties is rising. Now Hartwall is revolutionising the market with new varieties of its popular Otto long drink: cola-flavoured Otto Black and pina colada-flavoured Otto White.
”Flavour is the top criteria when choosing a long drink. These are brand-new flavours, available now for the first time,” says Hartwall Brand Manager Satu Ylikortes.
And growing demand means that there’s plenty of room on the shelves for new flavour alternatives. Last year, the total market for long drinks grew by 12.3% (The Federation of the Brewing and Soft Drinks Industry 2008) and it was the mild long drinks sold in grocery stores that were gaining most in popularity. Almost half of those who drink long drinks now enjoy flavoured varieties.
According to consumer surveys, Hartwall’s Otto is the most popular long drink available in grocery stores and also has the best flavour options (RI, Brand Health Check 2009). Otto is now refreshing the long drink market with a brand new duo: Otto Black and White.
Refreshing and energising Otto Black is flavoured with cola, while Otto White has the exotic taste of pina colada. Both the cans and the drinks themselves are also identifiable by colour: you can now enjoy your long drink in black and white.
These 4.7% alc/vol long drinks are sweetened with sugar and come in 0.44-litre cans. The new Otto duo will be available at grocery stores from the beginning of September.
For additional information, contact:
Hartwall Ltd, Brand Manager Satu Ylikortes, satu.ylikortes@hartwall.fi, tel. +358 20 717 2047 or Communications Manager Tuija Kleimola, tuija.kleimola@hartwall.fi, tel. +358 20 717 2595
Product photos: www.hartwall.fi/kuvapankki
Hartwall is an innovative pioneer in the Finnish beverage industry. The company has a strong mix of brands, with a product portfolio that includes beers, ciders, long drinks, bottled waters, soft drinks and speciality beverages. Through its subsidiary Hartwa-Trade, Hartwall’s portfolio also includes hundreds of wines and other alcoholic drinks. Hartwall's best-known brands are Hartwall Jaffa, Hartwall Novelle, and Upcider, and Lapin Kulta, Karjala and Foster's beers. Hartwall employs about 1,000 people. The company is part of Heineken, which is the largest brewery in Europe, and the third largest in the world, in terms of volume.