The new, effective pick-me-up in a handy size: ED Power Shot. Each 150-millilitre can of energy drink contains as much invigorating caffeine as a cup of coffee, 80 mg. Finnish consumers have been hoping for a handy-sized yet effective energy drink.
New ED Power Shot differs from other ED energy drinks in its small yet effective serving size. One 150-millilitre can provides as much caffeine as 250 millilitres of regular energy drink or a cup of coffee. As its name suggests, ED Power Shot offers a fast, effective pick-me-up in a small dose.
”The small can is easy to carry with you to drink as required. Consumers have been anticipating the arrival of a handy-sized energy drink like ED Power Shot, and women in particular have been hoping for smaller package sizes. Drinking ED Power Shot is a little like ordering an espresso instead of regular coffee,” says Sini Orkola, Brand Manager for ED energy drinks.
Stay sharp at work and in traffic
ED Power Shot, a product of Hartwall’s own R&D, is ideal for adults who need to boost their energy levels at work, for evening or night shifts, or when driving or studying.
ED Power Shot refreshes and energises you both mentally and physically. Like other ED energy drinks, it invigorates you and keeps you sharp and alert. ED energy drinks contain all the familiar active ingredients: caffeine, taurine, guarana and five different B vitamins.
Due to their caffeine content, energy drinks are not recommended for children, pregnant women or those who are sensitive to caffeine. The drinks also carry a usage suggestion. For example, it’s recommended that you do not consume more than four cans of ED Power Shot per day. This advice, which is marked on all packaging, is based on the Finnish Food Safety Authority’s guidelines.
ED Power Shot is available in packs of 2 x 150-millilitre cans.
ED Power Shot, content/100ml
Taurine 400 mg
Caffeine 54 mg
Guarana extract 9 mg
Niacin 8 mg (44% RDA)
Vitamin B5 2 mg (33% RDA)
Vitamin B6 2 mg (100% RDA)
Vitamin B2 0.6 mg (35% RDA)
Vitamin B12 2.0 g (200% RDA)
Energy 220kJ/50kcal
*RDA = % of Recommended Daily Allowance
For additional information, contact:
Hartwall Ltd,
Brand Manager Sini Orkola, sini.orkola@hartwall.fi, tel. +358 20 717 2022, Marketing Manager Noora Pöyhönen, noora.pöyhönen@hartwall.fi, tel. +358 20 7172 053 or Communications Manager Tuija Kleimola, tuija.kleimola@hartwall.fi, tel. +358 20 717 2595
Product photos: www.hartwall.fi/kuvapankki
Hartwall is an innovative pioneer in the Finnish beverage industry. The company has a strong mix of brands, with a product portfolio that includes beers, ciders, long drinks, bottled waters, soft drinks and speciality beverages. Through its subsidiary Hartwa-Trade, Hartwall’s portfolio also includes hundreds of wines and other alcoholic drinks. Hartwall's best-known brands are Hartwall Jaffa, Hartwall Novelle, and Upcider, and Lapin Kulta, Karjala and Foster's beers. Hartwall employs about 1,000 people. The company is part of Heineken, which is the largest brewery in Europe, and the third largest in the world, in terms of volume.