Everyday Finns change their shopping routines when they are looking to buy beverages for Christmas. Hartwall’s Christmas selection relies on strong brands, su
ch as Lapin Kulta, Hartwall Jaffa and Upcider, all of which are bringing their popular seasonal flavours to the Christmas table.
Based on Hartwall's surveys and experiences, Finns want to have seasonal versions of their favourite brands on their Christmas tables. People's consumption habits change just before Christmas, such as buying premium products with different flavours to that of the original and familiar product. People also like to offer these to their guests as specialties. Therefore, Hartwall will deliver to stores millions of bottles of Christmas beverages with a touch of festive spirit.
During the holiday season Finns prefer wintry beer flavours that are rich in malt. Lapin Kulta Christmas beer has been created to meet this requirement. When the beer was developed, one important aspect was to make sure that it goes well with traditional Christmas foods.
Lapin Kulta Christmas beer is dark brown in colour and it has a full, soft and pure white head. The Christmas beer will be available in two kinds of 0.33 litre bottles; a) a brown glass bottle with a Christmas label and b) an elegant white long neck bottle. The alcohol content of the beer in both bottles by volume is 4.6%.
Christmas apple gives flavour to Upcider and Jaffa
Apple is a Christmas fruit and therefore Hartwall will add the flavour of Christmas apple to its ciders and soft drinks. Just like all Upcider beverages, the Christmas Apple version is purely made using natural aromas. The red-gold Christmas cider gets its taste from Royal Gala winter apples with an added hint of calvados aged in an oak barrel. The alcohol content of the cider beverages by volume is 4.7%.
A traditional soft drink for the holiday season is Hartwall Jaffa Christmas Apple. For many people Jaffa Christmas Apple is a must on the Christmas table. The drink has a unique flavour that is different from other soft drinks on the market.
The sweet, Christmassy red Jaffa tastes of apple, vanilla and ginger. The taste comes from real fruit and spices, because all Hartwall Jaffa soft drinks are made using natural aromas. Hartwall Jaffa Christmas Apple comes in recyclable 1.5 litre plastic bottles.
Hartwall's Christmas drinks will be available from the 18th of October onwards.
Further information:
Hartwall Jaffa: Brand Manager Marleena Bask, marleena.bask@hartwall.fi, tel. +358 20 717 2036
Upcider: Brand Manager Katja Jantunen, katja.jantunen@hartwall.fi, tel. +358 20 717 2075
Lapin Kulta: Brand Manager Pekko Koski, pekko.koski@hartwall.fi, tel. +358 20 717 2695
Photos: www.hartwall.fi/kuvapankki