Feel tropical flavours bursting on your taste buds. The new exotic fruit soft drinks Hartwall Jaffa Jackfruit and Pitahaya Light enliven the beverage portfolio like fresh tropical breezes. All Hartwall Jaffas are real and authentic – and only contain natural flavourings.
Finns are eagerly waiting for the delicious new fruity beverages Hartwall Jaffa will launch this summer. The new Hartwall Jaffa Jackfruit is a well-rounded and smoothly tropical soft drink full of blood orange and jackfruit flavour. The energy content of this sugar-sweetened soft drink is 35 kcal/dl. Hartwall Jaffa Jackfruit was enthusiastically received in consumer tests – its flavour was considered to be excitingly different from other soft drinks.
Hartwall Jaffa Pitahaya Light is a fresh and sweetly aromatic light soft drink with an orange and pitahaya flavour. Consumers have been eagerly waiting for this product, as it brings back the flavour of the smash hit seasonal product of 2009, Hartwall Jaffa Kielletty Hedelmä. This light soft drink is sweetened with fructose and aspartame, and has an energy content of 9 kcal/dl.
Flavour from real fruit
The flavour of Hartwall Jaffa always comes from real fruits. Only natural flavourings are used in all of the variants.
“Hartwall is the Finnish pioneer in the use of natural flavourings in soft drinks. Our continuous product development ensures that we always use the best possible ingredients,” says Marleena Jalassola, Brand Manager for Hartwall Jaffa.
Both Hartwall Jaffa Jackfruit and Pitahaya Light soft drinks will be sold in 0.5-litre and 1.5-litre recyclable plastic bottles. The new drinks will be available as from 22 March 2010.
For additional information, contact:
Hartwall Ltd, Communications Manager Tuija Kleimola, tuija.kleimola@hartwall.fi, tel. +358 20 717 2595 or Brand Manager Marleena Jalassola, marleena.jalassola@hartwall.fi, tel. +358 20 717 2036
Photos: www.hartwall.fi/kuvapankki