Finnish brands showcased at London Design Festival
The London Design Festival, held from 16 September to 3 October 2010, showcases the Finnish sources of pride: clean nature, top-class design and pure natural flavours, as well as the only internationally successful Finnish beer, Lapin Kulta. The venue is unique: the HEL YES! event, commissioned by The Finnish Institute in London.
HEL YES! is a pop-up restaurant and exhibition commissioned by The Finnish Institute in London. Within the space of twelve days, it will serve as a melting pot of people and ideas at the most significant design event in London. The main partners of the event are Lapin Kulta, Iittala and Artek.
The HEL YES! restaurant combines culinary art and design in novel ways – old and new, unique and modernised. Food and beverages highlight the straightforward Finnish flavours: roe, game, mushrooms, berries and the Lapin Kulta beer. These delicacies are served in natural surroundings, furnished with wood, collectable tableware, tents and candles. The kitchen was designed by Linda Bergroth for the Lapin Kulta brand.
The genuine Finnish brewery is a natural partner on international design venues. The promise undertaken by Lapin Kulta to take a break and enjoy life becomes reality in London, as the HEL YES! restaurant carries on the ideology of hunting and gathering. The restaurant serves “the catch of the day” created by Antto Melasniemi. The ingredients of the catch vary from day to day and are on display in baskets, near the kitchen. This way, the visitors get an idea of what is being cooked in the kitchen, each day.
“It is great to see these eminent and internationally successful Finnish brands featured in a new and different way on the international market. We hope that this unique experience will surprise the Design Festival audience with its genuineness and individuality,” says Pekko Koski, Brand Manager at Hartwall Ltd.
HEL YES! from 16th September to 3rd October 2010, Londonewcastle Depot, 1-3 Wenlock Road, N1 7SL. The three-course catch of the day (£25.00) varies daily. HEL YES! is a London-based event partner of the Helsinki World Design Capital 2012 project.
Further information:
Hartwall Ltd, Brand Manager Pekko Koski, pekko.koski@hartwall.fi, tel. +358 (0)20 717 2695
HEL YES! The Finnish Institute in London
+44 20 7404 3309, Animaya Grant, animaya.grant@finnish-institute.org.uk,
Mona Berg, mona.berg@finnish-institute.org.uk