ED is introducing a new, more natural energy drink to the market. The caffeine, colourings, flavourings, and sweeteners used in the new ED GRL energy drink are all natural. Its only stimulating ingredient is natural caffeine - no other stimulants typical of energy drinks are used. According to research, the more natural energy drink interests women, in particular.
Energy drinks have solidified their position as a pick-me-up for adults. The beverages are perfect for e.g. working, getting through an evening or night shift, driving, or as a substitute for coffee – in situations where you have to stay focused. However, particularly women have been looking for a more natural alternative among energy drinks on the market.
“The new ED GRL is an energy drink designed especially for women. The caffeine, colourings, flavourings, and sweetener used in the drink are all natural. In addition, you can get a caffeine boost without other stimulants,” Category Marketing Manager for energy drinks Noora Pöyhönen of Hartwall says.
ED GRL’s stimulating ingredient is natural caffeine. The beverage does not contain any other stimulants typical of energy drinks – taurine, guarana, or vitamin Bs. Even the beverage’s sweetener is natural: fructose.
ED GRL’s flavour also differs from that of traditional energy drinks. The pomegranate and pepper flavoured beverage is refreshing and delicious. The pink drink is bottled in white 0.5 litre bottles.
Like other ED energy drinks, ED GRL contains 32 mg / 100 ml of caffeine. One serving, i.e. 250 ml, corresponds to slightly less than one cup of coffee in terms of caffeine content. Its energy content is 32 kcal / dl.
Energy drinks are not recommended to children, pregnant women or caffeine-sensitive people. The bottles also feature a consumption recommendation: at most two bottles a day. The recommendations have been made because of the beverages’ caffeine content, and they are based on the Finnish Food Safety Authority’s guidelines.
Further information:
Hartwall Ltd, Communications Manager Tuija Kleimola, tuija.kleimola@hartwall.fi, tel. 020 717 2595 or Category Marketing Manager Noora Pöyhönen, noora.poyhonen@hartwall.fi, tel.020 717 2053
Images: www.hartwall.fi/kuvapankki