Upcider now caters perfectly to Finns’ cider preferences. The product family features a new, consistent look and even more delicious flavours. All Upciders are now made only with natural flavourings.
Naturalness is a trend that is evident in all the choices made by today’s consumers – including their beverages.
“Finns want ciders that are natural and which have the well-rounded flavour of real fruit and berries. To cater to them, we have reformulated the recipes of all our Upcider variants. We now only use natural flavourings,” says Satu Ylikortes, Hartwall’s Brand Manager for ciders.
Thanks to the overhaul, Upciders are now even fresher and fruitier, and the product family comes in new packaging with a consistent look. To highlight the naturalness of the flavours, the packaging features a label stating that they are Natural.
The Upcider family of ciders includes Apple, Dry Apple, Extra Dry Apple, Pear, Wild Raspberry, Light Pear, Light Pineapple, Light Forest Berries and Light Strawberry. All the variants are sold in 0.5-litre green long-neck recyclable plastic bottles.
For additional information, contact:
Hartwall Ltd, Communications Manager Tuija Kleimola, tuija.kleimola@hartwall.fi, tel. +358 20 717 2595 or Brand Manager Satu Ylikortes, satu.ylikortes@hartwall.fi, tel. +358 20 717 2047
Photos: www.hartwall.fi/kuvapankki