2011

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	30.12.2011 Finnish Federation of the Brewing Industry: Beer tastes great with food, but is best enjoyed in a sauna Finns think that beer goes great with food, good company and a sauna. 73 per cent of Finns are of the opinion that beer is a good accompaniment to food. Beer is almost as widely thought to be suitable for enjoyment in social situations. That said, Fi... Read more »
	15.12.2011 Lapin Kulta Tuisku organic beer returns to delight customers this winter A year ago, Lapin Kulta introduced Tuisku organic beer made of the best natural ingredients. This tour-de-force of Lapin Kulta Brew Master Mika Mäkelä and Teerenpeli microbrewery won over Finnish consumers and will now return. A special batch of 85, ... Read more »
	02.12.2011 Hartwall to introduce beverages sweetened with stevia in early December Hartwall is pleased with the European Commission’s decision to approve steviol glycosides for use as a sweetener in foods. The new, calorie-free sweetener from a natural source (stevia rebaudiana) will revolutionise the beverage market. Hartwall wil... Read more »
	22.11.2011 Stevia makes Hartwall Jaffa Super What do you get when you put stevia, a sweetener used by South American indigenous peoples, fructose and Finland’s favourite soft drink into the same bottle? Fresh, lighter and more natural than before Hartwall Jaffa Super soft drinks! The new Hartw... Read more »
	22.11.2011 Hartwall Novelle Friss - thanks to stevia now even lighter than before Stevia, a new natural sweetener, is now making Hartwall Novelle Friss even lighter. The slightly carbonated Novelle Friss combines naturalness, lightness and a fresh fruity taste, so the beverages are a perfect fit for those who want to treat themsel... Read more »
	10.11.2011 Consumer is king: return of the six pack Hartwall wants to offer the smaller packages that consumers want. In Finland, people usually enjoy their beer when going to the sauna, in front of the TV or with food. In these situations, a small package is the most handy one. At the same time, tryi... Read more »
	02.11.2011 Emergency shipment of Finnish long drinks arrives in Brighton: protestors overjoyed A desperate request to bring back Hartwall Original Long Drink to the Northern Lights bar in Brighton was recently spreading in social media outlets. Hartwall seized the opportunity and quickly packed a bus to deliver the long drink shipment straight... Read more »
	02.11.2011 Federation of the Brewing Industry: Research shows that the brewing and soft drinks industry employs almost 30,000 people in Finland The brewing and soft drinks industry is a notable employer in Finland. When you include all those indirectly employed in, for example, the grocery trade, restaurant industry, agriculture, and malthouses, the brewing industry generates employment for ... Read more »
	28.10.2011 Emergency shipment of Finnish long drinks to Brighton The ultra-Finnish Hartwall Original Long Drink beverage has been the unequivocal feature product at a bar in Brighton. When shipments stopped, the bar’s regulars became so enraged that they organised a protest and sent a video of it to YouTube. As so... Read more »
	27.10.2011 Federation of the Brewing Industry: Sales of brewery beverages grow slightly FINNISH FEDERATION OF THE BREWING AND SOFT DRINKS INDUSTRYPRESS RELEASE 27 October 2011 In the period from January to the end of September 2011, a total of 625 million litres of brewery beverages were sold. Total sales of beer, ciders, long drinks, ... Read more »
	24.10.2011 Federation of the Brewing Industry: Environmental load of the brewing industry declines Electricity kWh/1000 litres of beverageThe major comparison figures of the environmental balance sheet of the brewing industry show that the industry has managed to substantially reduce its environmental load by boosting the efficiency of internal pr... Read more »
	03.10.2011 Long-time Christmas favourite Hartwall Jaffa Jouluomena is back to charm us again This year Hartwall will once again bring beverages with a pinch of festive spirit to Finnish Christmas tables. Hartwall Jaffa sets a festive tone with the traditional Christmas apple flavour. The genuine taste of Hartwall Jaffa Jouluomena comes from... Read more »
	30.09.2011 Upcider Jouluomena sets a bubbly tone for Christmas parties Upcider brings a spurt of cheer to the end-of-year festive season with Upcider Jouluomena, a drink which gets its Christmas flavour from a splash of calvados. Like all ciders in the Upcider family, the taste of Upcider Jouluomena is also made up excl... Read more »
	30.09.2011 Lapin Kulta organic Christmas beer to be savoured at the end of the year Hartwall is bringing a special quality beer to the Christmas table – Lapin Kulta Luomu Jouluolut, the Lapin Kulta organic Christmas beer. Lapin Kulta Luomu Jouluolut is a rich and dark Münchener-style organic beer made from nature’s finest raw ingred... Read more »
	29.09.2011 Young people dream about love and a good life Social media are seen as phony, Tarja Halonen rules According to a recent survey, the majority of young people in Finland have a healthy self-esteem and feel they can affect whether or not their dreams come true. 41 % have a healthyself-esteem, whil... Read more »
	22.09.2011 Hartwall to change its pricing strategy for beer Hartwall, the innovative leader in the beverage industry, wants to make the dynamics of the beer market more consumer-based. Hartwall is now investing efforts into small and medium-sized beer packages, which studies show Finns prefer. Hartwall is spu... Read more »
	19.09.2011 Federation of the Brewing Industry: Almost a hundred beers compete for the title of Finland’s Best Beer The Federation of the Brewing and Soft Drinks Industry and the Finnish Microbrewery Association are engaging in even closer cooperation. Their goal is to promote and nurture beer culture. Closer cooperation is a natural step, as the two organisations... Read more »
	19.09.2011 The brewing and soft drinks industry bears the brunt of the tax increases in the food industry The government’s new alcohol tax proposal seeks to increase the alcohol tax on beers, ciders and long drinks by 15%. This tax hike applies largely to the mild alcoholic beverages made by the domestic brewing industry; the tax on stronger alcoholic dr... Read more »
	14.09.2011 Preliminary Inspection Committee supervises the TV alcohol advertising of members of the Federation of the Brewing and Soft Drinks Industry Last spring, the Finnish Federation of the Brewing and Soft Drinks Industry decided that the content of the TV alcohol advertisements of its members will be inspected before release. The Preliminary Inspection Committee started its work at the beginn... Read more »
	11.08.2011 Federation of the Brewing Industry: Sales of brewery beverages grow – underage alcohol consumption declines Domestic sales by members of the Federation of the Brewing and Soft Drinks Industry, 1 Jan. 2011 – 30 Jun. 2011In the period from January to the end of June 2011, Finns drank a total of 404.5 million litres of brewery beverages. Total sales of beer, ... Read more »
	10.08.2011 Federation of the Brewing Industry: Diluting medium-strength beer would increase the consumption of strong beer The Federation of the Brewing and Soft Drinks Industry rejects proposals to hand over sales of medium-strength beer to state-owned Alko liquor stores and to dilute the strength of beers sold in daily consumer goods stores. In neighbouring Sweden, it ... Read more »
	01.08.2011 Artist line-up published for the Heineken Open Source Stage at Flow Festival Heineken asked the audience who they would like to see perform at Flow Festival. The chance to participate in designing the programme for the Heineken Open Source Stage was met with great enthusiasm by festivalgoers. The audience eagerly took the opp... Read more »
	01.07.2011 Åttå Drinkero Minttukaakao is this autumn’s hottest cool new drink Åttå Drinkero, Otto long drink’s Swedish cousin, now has the taste of mint hot chocolate. The new Åttå Drinkero Minttukaakao is Finland’s first cocktail-style mild, ready to drink beverage which can be enjoyed either cold or hot. In 2010, Hartwal... Read more »
	29.06.2011 Otto gets a kick from grapefruit and lime Fans of Otto long drink will squeal with joy this autumn, when the newest member of the product family, Otto Greippi-Lime, makes a dazzling grand entrance onto the long drink shelves. A twinkle has been added to the eye of the outspoken grapefruit lo... Read more »
	29.06.2011 Hartwall Jaffa’s new drink for autumn is the tasty Zombie Marja The Hartwall Jaffa product family is getting a new addition with an exciting flavour this September, when the Zombie Marja drink creeps onto store shelves. The new drink has currant, cranberry and strawberry flavours and its soft, genuine taste comes... Read more »
	28.06.2011 The Lapin Kulta Solar Kitchen Restaurant running on solar energy opens its doors in August at Helsinki’s Kalasatama The Lapin Kulta Solar Kitchen Restaurant, powered by solar energy, which enchanted visitors at Milan’s design week will come to Helsinki in August. The top restaurant arriving at Kalasatama will offer experiences for ten days, from 4 to 14 August. La... Read more »
	27.06.2011 Outi Jalonen appointed as Project Manager at the Federation of the Brewing and Soft Drinks Industry Outi Jalonen, M. A. (34), has been appointed as Project Manager, Communications, at the Federation of the Brewing and Soft Drinks Industry, effective 1 July 2011. She will transfer to this position from her current duties as the substitute Communicat... Read more »
	16.06.2011 The solar powered Lapin Kulta Solar Kitchen Restaurant on tour in Finland Finnish people have a chance to enjoy the offerings of a particularly special top restaurant this summer, when the solar powered Lapin Kulta Solar Kitchen Restaurant is on tour in Finland. Lapin Kulta Solar Kitchen Restaurant is a concept designed by... Read more »
	14.06.2011 Federation of the Brewing and Soft Drink Industry: Summer jobs at breweries are popular This spring, member companies of the Federation of the Brewing and Soft Drinks Industry received a total of almost 5900 summer job applications. Summer jobs at breweries have been in consistently high demand over the years. The brewing industry offe... Read more »
	10.06.2011 Heineken Style Nuggets comes to Tampere The Heineken Style Nuggets summer style concept will dock at the Mustalahti harbour in Tampere on Thursday 30 June for ten days. Heineken Style Nuggets, which is made up of a collection of containers, combines a bar, a clothing store and a pop up rad... Read more »
	31.05.2011 Heineken lets the audience design the programme for Flow Festival’s Open Source Stage The programme for the Heineken Open Source Stage at Flow Festival does not exist yet. This is because the festival audience can decide on the programme during the beginning of summer. People’s suggestions for programme numbers are currently being col... Read more »
	25.05.2011 Jaffa Mocktail is the summer’s freshest drink Hartwall Jaffa has developed a wide selection of delicious non-alcoholic mixed drinks, or mocktails, in cooperation with master bartender Kim-Peter Hyöty. The fresh Jaffa Mocktails will top off your summery days, and are easy to make at home, too. N... Read more »
	17.05.2011 Federation of the Brewing and Soft Drinks Industry updates its self-regulatory advertising guidelines As part of its corporate social responsibility, the Federation of the Brewing and Soft Drinks Industry has updated its guidelines on responsible marketing communications for alcoholic beverages. The Federation’s member companies – Hartwall, Nokian Pa... Read more »
	13.05.2011 Upcider combines four favourite flavours in Summer Pack Cider lovers are in for a treat with Upcider's new Summer Pack that is sure to lift the atmosphere at summer parties. One pack now contains drinks to suit many tastes as the new Summer Pack contains the four most popular Upcider flavours. Cider is an... Read more »
	13.05.2011 Heineken Style Nuggets is a bar, clothes store, club and pop up radio in the spirit of diners Clothing from top designers as well as accessories. Design products. Music and DJs. Beer. Friends. Hanging out. All of these combined create the style concept for the summer of 2011, Heineken Style Nuggets. Heineken brings it for the trendy Finns in ... Read more »
	10.05.2011 Federation of the Brewing Industry: Travellers’ private imports of alcohol rose almost 10 per cent Travellers’ private imports of alcohol notably increased during the January–April period. When translated into pure alcohol, this growth was almost 10 per cent. When measured in litres, the volume of travellers’ private imports of, for example, cider... Read more »
	09.05.2011 The Straight-Up Karjala Terva Is Now Available in 4.6% As of May, Karjala Terva 4.6 % will be available in stores. A hint of smoky tar crowns the beer’s full-bodied flavour. The new beer is a lighter version of the 6.3% Karjala Terva launched in January. The development of a rich and versatile beer cultu... Read more »
	28.04.2011 Federation of the Brewery Industry: Sales of brewery beverages decline In the first quarter of 2011, a total of 163.8 million litres of beer, ciders, long drinks, soft drinks and mineral waters were sold. Total sales decreased by 4.5 million litres, down 2.7 per cent on the January-March period of last year. Cider sales... Read more »
	01.04.2011 Lapin Kulta Solar Kitchen Restaurant to be launched at Milan Design Week The Lapin Kulta Solar Kitchen Restaurant is based on a solar kitchen concept where cooking is by pure solar energy. The Restaurant rethinks our perception of the kitchen, of cooking, of food, of drink and all of these in relation to nature. The Lapin... Read more »
	17.03.2011 A New Addition to Hartwall’s Selection: the Marsalkka Beers by Saimaan Juomatehdas Hartwall’s microbrewery selection is set to welcome its newest members, beers produced by Saimaan Juomatehdas. With this cooperation, Hartwall improves its ability to respond to the increasing demand for microbrewery and special beers. One of Hartw... Read more »
	10.03.2011 Juhla Aura – a Special Beer to Celebrate the Year of Beer Culture The European Capital of Culture year in Turku is a festive event for beer culture, too. On this Aura Day, we will raise our pints of Juhla Aura, the special beer of the festive year – joint evidence of expertise celebrating versatile beer culture and... Read more »
	07.03.2011 The Taste of a Soft Drink and the Lightness of Water Naturally in the Same Bottle Hartwall Novelle Friss has undergone a transformation and now offers two new and natural tastes to consumers in search of indulgence. Novelle Friss Sitrus gets its flavours from grapefruit, lime and lemon. Novelle Friss Marja-Sitrus surprises with ... Read more »
	03.03.2011 Fresh New Summer Product: Hartwall Jaffa Yuzu Booster Light The fresh taste of the summery Hartwall Jaffa Yuzu Booster Light soft drink is a balanced mixture of juicy orange and the mysterious yuzu citrus fruit. Like all Hartwall Jaffa soft drinks, the Hartwall Jaffa Yuzu Booster Light only contains natural f... Read more »
	25.02.2011 New Energy Drink that Tastes like a Soft Drink: ED Scizzo Light ED Scizzo Light is a completely new kind of drink mixing the taste of a soft drink and the stimulating effect of an energy drink. The beverage gets its citrus flavour partly from real juice and its bright yellow colour from natural sources. The drink... Read more »
	21.02.2011 A New Member to the Upcider Family: The Delicious Cranberry All cider lovers are in for a mouth-watering treat with the fresh taste of cranberry as the newest member of the Upcider family of products reaches the stores. Just like its sisters, Upcider Karpalo gets its taste from natural flavours only. As the f... Read more »
	09.02.2011 Lapin Kulta joins World Design Capital Helsinki 2012 World Design Capital Helsinki 2012 has confirmed five new corporate partners. The project is becoming one of the largest corporate partnership projects in Finnish history. The new main corporate partners of World Design Capital Helsinki 2012 are KONE... Read more »

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