All cider lovers are in for a mouth-watering treat with the fresh taste of cranberry as the newest member of the Upcider family of products reaches the stores. Just like its sisters, Upcider Karpalo gets its taste from natural flavours only.
As the first buds of spring are bursting forth, a new delicious member will be born in the uplifting Upcider family. Upcider Karpalo is a refreshingly bubbly cider with an intense taste of genuine cranberry.
“Consumers have been looking for clear and pure flavours. In Upcider Karpalo, we have lured out the manifold nature of cranberry while cherishing the berry’s own exquisite flavour”, says Katja Jantunen, Brand Manager for Upcider.
The new cider is full-bodied, oozing the flavour of berries and at the same time easy to drink. Upcider Karpalo caresses the mouth with a fresh and fizzy sensation: a perfect choice for enjoyable indulgence as well as for uplifting the festive atmosphere.
In cider, Finns are looking for naturalness originating from the full taste of genuine fruit and berries. As in all other Upcider ciders, only natural flavours are used in Upcider Karpalo. As a symbol of their natural taste, the bottles carry the “Natural” stamp.
Upcider Karpalo will be available in stores in March and is sold in 0.33-litre glass bottles and 0.5-litre bottles made of recycled plastic.
Further information:
Hartwall Ltd, Brand Manager Katja Jantunen, katja.jantunen@hartwall.fi, tel. +358 20 717 2075
or Communications Manager Taru Tuominen, taru.tuominen@hartwall.fi, tel. +358 20 717 2073