ED Scizzo Light is a completely new kind of drink mixing the taste of a soft drink and the stimulating effect of an energy drink. The beverage gets its citrus flavour partly from real juice and its bright yellow colour from natural sources. The drink’s stimulating effect is based on caffeine and it does not contain any other stimulants typical of energy drinks, such as taurine or guarana.
ED Scizzo Light was developed based on consumer surveys and it aims to fulfil the wishes of those customers who crave an invigorating effect every now and then but who are not too keen on the taste of a traditional energy drink. The new product tastes like a fresh grapefruit and lemon soft drink.
The fresh taste similar to that of a soft drink has been greeted with excitement in the consumer testing.
“The product is described as excitingly different compared to other energy drinks," says Markus Sinisalo, Brand Manager.
ED Scizzo Light does not taste like a typical energy drink because it does not contain any of the ingredients normally found in energy drinks such as taurine, guarana or vitamin Bs. The stimulating effect of the new beverage is based on caffeine, of which the beverage has 32 mg/100 ml. A single bottle has the equivalent amount of caffeine as two cups of coffee. This means that it is just as invigorating as other ED drinks.
The ED Scizzo Light energy drink is sweetened with fructose and aspartame and its energy content is 12 kcal/100 ml. The ED Scizzo Light energy drink is sold in 0.5 litre recycled plastic bottles and will be in stores from the middle of March.
Energy drinks are not recommended to children, pregnant women or people sensitive to caffeine. The bottles also feature a consumption recommendation: at most two bottles a day. The recommendations have been made due to the caffeine content of the beverage, and they are based on the Finnish Food Safety Authority’s guidelines.
Further information:
Hartwall Ltd, Markus Sinisalo, Brand Manager, markus.sinisalo@hartwall.fi, tel. +358 20 717 2060
Taru Tuominen, Communications Manager, taru.tuominen@hartwall.fi, tel. +358 20 717 2073