Hartwall Novelle Friss has undergone a transformation and now offers two new and natural tastes to consumers in search of indulgence. Novelle Friss Sitrus gets its flavours from grapefruit, lime and lemon. Novelle Friss Marja-Sitrus surprises with its mixture of grapefruit, red grapefruit and cranberry. The new drinks are light, with only 10 calories in a decilitre.
Healthy choices are becoming ever more popular among Finnish consumers. According to Hartwall’s consumer surveys, many crave for healthier alternatives for refreshment and delight. While browsing the drink aisle, consumers also take into account how natural a product is.
Hartwall Novelle Friss has kept these wishes in mind while going through its transformation, and will be even more tasty in the future, without forgetting lightness and naturalness.
“We wanted to put the taste of a soft drink with real berries and fruit and the lightness of water into the same bottle. Novelle Friss is an excellent choice for light indulgence,” says Sini Orkola, Hartwall’s Brand Manager.
“In addition, Novelle Friss has acquired a light colour. This way it stands out better from other flavoured mineral waters,” Orkola adds.
Due to the transformation, there will soon be two tasty and fresh drinks available in stores – Novelle Friss Sitrus and Novelle Friss Marja-Sitrus. Like other products in the Novelle family, the Friss drinks also acquire their natural taste from genuine berries and fruits.
Novelle Friss Sitrus is a delicately green drink in which three citrus fruits – grapefruit, lime and lemon - intertwine into an invigoratingly refreshing drink. The slightly red Novelle Friss Marja-Sitrus, on the other hand, tastes of grapefruit, red grapefruit and cranberries.
The Hartwall Novelle Friss drinks have been sweetened with fructose. They contain only 10 calories per decilitre. The new products will be in stores from the middle of March and can be bought both in 0.5 and 1.5 litre recycled plastic bottles.
Further information:
Sini Orkola, Brand Manager, sini.orkola@hartwall.fi, tel. +35820 717 2022 or
Taru Tuominen, Communications Manager, taru.tuominen@hartwall.fi, tel. +35820 717 2073