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25.02.2010 Sales of brewery beverages decline slightly in 2009
A total of 820.4 million litres of beer, cider, long drinks, mineral waters and soft drinks were sold. Consumption was down 6.8 million litres compared with the previous year, a decrease of 0.8 per cent. The figures are based on sales statistics comp...
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17.12.2009 ED Special F/X Light energy drink features a glowing special effect
What beverage is as clear and colourless as water, but glows in the dark? To find out, take a bottle of ED Special F/X Light into a pitch-black room ... and turn on a UV light!
In normal illumination, the drink is as clear as water. The special eff...
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14.12.2009 Hartwall and Aura beer support Turku as European Capital of Culture 2011
Beverage company Hartwall and the Turku 2011 Foundation, which is preparing for Turku’s year as a 2011 European Capital of Culture, have signed a main co-operation level agreement. Hartwall will be involved throughout the yearlong cultural programme,...
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07.12.2009 New vitamin-enriched thirst quencher for kids: Novelle Fruity Junior Pear
Hartwall’s new Novelle Fruity Junior Pear is a beverage for many occasions – great for quenching a thirst or enjoying on a trip or break. A low-sugar alternative for children, it contains 40% less sugar than juice boxes and soft drinks, and is enrich...
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07.12.2009 Hartwall’s Karjala beer to continue supporting the Finnish Lions
Close cooperation from 1994
Hartwall’s Karjala beer will continue its long-term cooperation with the ice hockey national ‘A’ Team. Oy Hartwall Ab and the Finnish Ice Hockey Association have today concluded a cooperation agreement for the 2010 – 20...
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02.12.2009 Hartwall's Tornio brewery will be closed in September 2010, new sales organisation in place 1 January 2010
Hartwall's employee consultation negotiations have finished and the company has decided to implement its' reorganising and investment plans. Tornio brewery will be closed in September 2010 and the brewery's all 100 employees will lose their jobs. Har...
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28.10.2009 Allow me to present: Otto Virtanen, the long drink that tastes like an energy drink
Hi, I’m Otto Virtanen, the long drink that tastes like an energy drink. Yes, a real long drink without caffeine, guarana, taurine or any other stimulants. Just plenty of taste! Try me and see – can you tell me from an energy drink?
You’re no doubt a...
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26.10.2009 Enjoy the season with Hartwall’s Christmas beverages
Many traditions surround waiting for Christmas. People light candles to illuminate the darker nights, celebrate pre-Christmas parties with family and friends, tidy up their homes for the festive season, and take their time putting up their Christmas ...
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08.10.2009 Hartwall optimizes efficiency - plans to close Tornio brewery, reorganize sales and invest in new canning line
To improve efficiency and remain competitive in the current challenging beverage market, Hartwall plans to close the Tornio brewery and to consolidate production to its Lahti site. To better meet the present customer needs, a plan has been made to re...
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23.09.2009 Latest research: Calcium is absorbed equally well from a calcium-enriched mineral water as from milk beverages or calcium supplements
A new study conducted at the University of Helsinki has proved Hartwall Novelle Calcium Citrus mineral water to be a good source of calcium. Clinical tests indicated that calcium is absorbed equally well from mineral water as from milk beverages and ...
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01.09.2009 Hartwall Announces New General Manager
Hartwall today announced that Yrjö Narhinen, General Manager, has decided to leave the business and will be succeeded as of September 1, 2009 by Mr. Jan-Kees Nieman, currently General Manager of Heineken’s Dutch soft drinks subsidiary, Vrumona. Yrjö...
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11.08.2009 Otto Black and White: Autumn’s coolest long drink or another pointless new flavour?
Otto Black and White – the straight-talking pair that are bringing a brand new concept to the long drink market
Consumers are seeking ever more variety alongside traditional grapefruit long drinks and the popularity of flavoured varieties is rising....
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11.08.2009 Stay focusED: ED Power Shot – the fast, effective pick-me-up
The new, effective pick-me-up in a handy size: ED Power Shot. Each 150-millilitre can of energy drink contains as much invigorating caffeine as a cup of coffee, 80 mg. Finnish consumers have been hoping for a handy-sized yet effective energy drink. N...
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04.06.2009 Hartwall Jaffa’s Sauma programme helps young people reach their dreams
Hartwall Jaffa’s Sauma (Opportunity) programme helps 15-25-year-old young people take one step closer to reaching their dreams. The concept of the programme is to provide them with the kind of support that not even money can buy. “For example, mentor...
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04.06.2009 For Finnish youth, good self-esteem means being genuine and honest
According to a new survey of 13-25-year-olds, good self-esteem means above all that you are comfortable with yourself (69 per cent). Almost as many (66 per cent) consider knowing your strengths and weaknesses as a key factor for good self-esteem. The...
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18.05.2009 Finnish small brewers’ beers to be included in Hartwa-Trade’s range
Hartwall’s subsidiary Hartwa-Trade is broadening its range of products with special beers and ciders. The first to enter the ranks are the bottled beers and ciders produced by the Finnish microbreweries Teerenpeli and Ålands Bryggeri. Working togethe...
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13.05.2009 Hartwall opens dialogue on responsibility
Hartwall has today released its first extensive report that sheds light on its corporate responsibility. By releasing this report, Hartwall demonstrates its responsibility on the crosscutting impact of its business activities and opens dialogue on th...
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30.04.2009 Beer sales continued to fall during early 2009
Domestic sales by members of the Finnish Federation of the Brewing and Soft Drinks Industry 1 January - 31 March 2009
During the first quarter of 2009, Finns drank a total of 168.5 million litres of brewery beverages. Total sales fell by almost four...
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25.03.2009 Hartwall launches Minipack ― a handy packaging innovation
Hartwall introduces a completely new, convenient multipack ― the Minipack, containing 6 x 0.33 litre recyclable plastic bottles. The practical and simple pack is the ideal solution in most situations. It is large enough to provide everyone with their...
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25.03.2009 The number one drinks for enjoying on a terrace
Hartwall will launch new beverages for the summer. On scorching days, they are perfect for moments of indulgence. And when the rain comes down, nothing can beat a sauna and one of our new drinks – the frizzy Nero Frizzante wine drink, light Upciders,...
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25.03.2009 Hartwall Jaffa – taste from real fruit
Hartwall Jaffa is more natural than ever. We now use only natural flavourings in all our Hartwall Jaffa soft drinks. Naturalness is a key feature of the health and wellness trend that informs Finnish consumer purchasing behaviour.
Hartwall carries o...
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25.03.2009 New wild strawberry beverage slakes thirst naturally
Hartwall is launching a refreshing new thirst quencher for kids. Hartwall Novelle Fruity Junior is a wild strawberry-flavoured spring water beverage. It’s flavoured with real berries and its colour is natural. Fruity Junior has 30% less sugar than ot...
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12.03.2009 Lapin Kulta - Hartwall’s Nordic beer
Hartwall will start building Lapin Kulta into a regional beer brand for the Scandinavian and Baltic markets. This decision represents one of the new growth opportunities opened up by Hartwall’s parent company, Heineken. Didier Debrosse, President Wes...
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12.03.2009 Tiger brings the taste of Asia to the beer market
Hartwall’s range of beers will expand at the beginning of April with the launch of the world’s best-known Asian beer – Tiger. Finns are increasingly interested in imported beers. Hartwall will keep enlarging its portfolio of imported beers by introdu...
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12.03.2009 Surging exports of Lapin Kulta, the beer from the North
Lapin Kulta is Finland’s most successful beer on the international market, and around 20 per cent is exported. Since 1988, the EU’s northernmost brewery in Tornio has loaded 30 million crates of Lapin Kulta for export. Exports were up 24% in 2008. Gr...
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26.02.2009 Beer sales declining, alcohol tax hikes pose high risk
Domestic sales by the members of the Finnish Federation of the Brewing and Soft Drinks Industry in 2008
Beer sales fell by a total of 2.1 per cent in 2008. A total of 2.5 per cent less beer, cider, long drinks, mineral waters and soft drinks were co...
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13.02.2009 Hartwall MD Yrjö Närhinen the new Chairman of the Federation of the Brewing and Soft Drinks Industry
Yrjö Närhinen, Managing Director of Hartwall Ltd, was appointed Chairman of the Board of the Federation of the Brewing and Soft Drinks Industry at a Board meeting held on 13 January 2009. The Federation’s new chairman, Yrjö Närhinen, is pleased with ...
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22.01.2009 St1 opens its fifth Etanolix® bioethanol plant next to the Hartwall brewery in Lahti, Finland
The Finnish energy company St1 is getting ready to start building an Etanolix® bioethanol plant next door to the Hartwall brewery in Lahti, Finland. The bioethanol plant will use the by-products of local bakeries, breweries and mills as its feedstock...
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12.01.2009 Hartwall Novelle Pomegranate – a new green mineral water
The Hartwall Novelle range of mineral waters is growing with a fresh new Pomegranate flavour. And it’s not only the colour theme of the packaging that’s green, the contents are also natural: a sodium-free beverage with all the great taste that comes ...
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12.01.2009 Movie cooperation creates Hartwall Jaffa Forbidden Fruit
Hartwall Jaffa Forbidden Fruit Light will appear on store shelves in January. Cooperation on this new soft drink is just one aspect of Hartwall Jaffa’s support for ‘Forbidden Fruit’, a film directed by Dome Karukoski. The soft drink, which is named a...
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12.01.2009 The original long drink – now also light
To Finns, Hartwall Original Gin Long Drink is the one and only genuine long drink. Many people, however, feel that it contains too many calories, and therefore don’t drink it as often as they would like.
The undisputed long drink market leader is n...
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