Consumers will get to enjoy performances by some of the biggest stars in the Finnish music industry in their very own living rooms with Chisu, Anna Abreu, Kim Herold and Happoradio set to play acoustic gigs in people's homes in 2012. The intimate home gigs are brought to consumers by Upcider, which first introduced the hugely popular living room concerts to Finns last year.
Upcider gives fans of live music a fun and memorable opportunity to enjoy some of their favourite artists by bringing the stars to people's living rooms for intimate acoustic concert experiences. Home concerts have been tremendously popular all around the world and Finland is no exception.
”Upcider has lifted spirits by arranging living room gigs for the past year, and the feedback has been incredibly positive. The lucky winners have been super excited to have popular artists perform in their own homes”, enthuses Upcider Brand Manager Karita Taura, from Hartwall.
The new Upcider Living Room year begins with a new group of artists chosen by consumers. With Anna Abreu, Chisu, Happoradio and Kim Herold, who already charmed fans with intimate performances last year, this year's living room gigs will span several genres ranging from Finnish rock to pop as well as softer stylings.
”We have a fantastic line-up of performers this year! The living room gigs are sure to be fantastic, fun and different”, Taura promises.
Upcider will organise monthly living room gigs throughout 2012. Fans can enter to win their own personal concert experience on Upcider's Facebook page at facebook.com/upcider.
The lucky winners are not the only ones who get to enjoy the performances, however, as the gigs will also be streamed live on the Upcider Facebook page.
Upcider Living Room Gigs 2012 also feature Taffel snacks.
For further details, please contact:
Oy Hartwall Ab, Brand Manager Karita Taura, karita.taura@hartwall.fi, tel. +358 (0)20 717 2075 or
Communications Manager Taru Tuominen, taru.tuominen@hartwall.fi, tel. +358 (0)20 717 2073