Hartwall’s new Novelle Fruity Junior Pear is a beverage for many occasions – great for quenching a thirst or enjoying on a trip or break. A low-sugar alternative for children, it contains 40% less sugar than juice boxes and soft drinks, and is enriched with vitamin C.
The mildly carbonated Novelle Fruity Junior is suitable for even young children. It is made using spring water and gets its flavour from real fruit and its colour from natural ingredients. The product is enriched with vitamin C to promote growth and stronger bones and teeth. Vitamin C is water-soluble and does not accumulate in the body.
The spring water slakes children’s thirst, while juice provides them with energy. Novelle Fruity Junior Pear is sweetened with fructose and contains 40% less sugar than soft drinks and juice boxes. Its flavour appeals to children because it is made using real fruit juice. Its tantalising green colour comes from pear juice and natural extracts.
The spring water-based Novelle Fruity Junior Wild Strawberry was launched in stores in spring 2009 and was well received: mothers appreciate its naturalness, lower sugar content and the playful appearance of the bottle.
The pear-flavoured, vitamin C-enriched new beverage comes in a 0.33-litre bottle and a six-bottle minipack. Hartwall Novelle Fruity Junior Pear will be available from the beginning of January. In stores, one bottle will be priced at about one euro, while a six-bottle minipack will cost about five euros.
For additional information, contact:
Hartwall Ltd, Brand Manager Karla Frisk, karla.frisk@hartwall.fi, tel. +358 20 717 2849 or Communications Manager Tuija Kleimola, tuija.kleimola@hartwall.fi, tel. +358 20 717 2595
Product photos: www.hartwall.fi/kuvapankki