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Long drinks are exceptionally popular in Finland. The ready-mixed long drink was developed for the Helsinki Olympics in 1952 to cut down on the workloads of restaurant staff – the original intention was to produce them only for the Olympics, but they became a surprise hit among Finns. Hartwall is the undisputed market leader in long drinks. Hartwall Original Long Drink is by far the most popular long drink in Finland and the bestselling brand in the state-run Alko liquor stores. In recent years, the Original Long Drink range has been rounded out with new flavours as well as with a light variant.
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