Each Finn drinks about 67 litres of soft drinks a year on average. Consumption is quite moderate, as in the rest of Europe per capita consumption is close to 100 litres.
On the other hand, consumption of light soft drinks is relatively high in Finland. The share accounted for by sugar-sweetened soft drinks has declined during all of the 2000s, while sales of light soft drinks have increased. Light soft drinks account for almost 40% of soft drink sales.
The development of the Finnish soft drinks market is driven by the same trends seen in the rest of the world, particularly the health and wellbeing trend. Hartwall caters to the changing needs of consumers by rolling out innovative products and offering real choices.
In addition to Hartwall’s own soft drink brands – Hartwall Jaffa, Hartwall Limonadi and Pommac – the range includes the popular PepsiCo colas Pepsi and Pepsi Max as well as 7UP and Mountain Dew.