Hartwall is the first mineral water producer in the Nordic countries. In 1836, Victor Hartwall established a production plant in Helsinki to bottle carbonated and therapeutic mineral water.
Bottled water consumption in Finland has doubled in the past ten years. However, consumption is low in international terms, about 14 litres annually per capita, while this figure is tenfold in many European countries.
One distinctive characteristic of the Finnish water market is that about 40% of it is accounted for by flavoured mineral waters. Finland was among the first European countries for sales of flavoured mineral waters, which are only now seeing worldwide growth. The category was created when the lemon-flavoured Hartwall Novelle Citronelle was launched in 1994.
Hartwall Novelle is the most popular mineral water in Finland. It’s fresh, gently effervescent and does not contain salt, sugar or additives. The product family also includes many other mineral waters with natural fruit flavours as well as spring water.
Hartwall Novelle Friss is a new kind of clear beverage made from spring water and sweetened with fructose. The two perky Friss varieties, Lime and Raspberry, are flavoured with real fruit. Hartwall Novelle Fruity is a fresh blend of juice and mineral water.
Hartwall Novelle Calcium is a calcium-enriched, tasty carbonated water that’s both calorie free and lactose free. Clinical tests have shown, that it is a good source of calcium.
Hartwall Vichy Original is the beverage of choice for those who love traditional Vichy water.