Our values describe both our operating practices as a company and our industry, which is characterised by the offering of refreshment and enjoyment. We live by our values in everything we do.

Respect
• We keep our promises.
• We value each others as individuals.

Enjoyment
• We value and recognice achievements and success.
• We create exitement.

Passion
• We challenge each other to continuously exceed expectations.
• We share energy and drive.

Newness
• We dare to challenge the status quo.
• We are agile first movers.

Teamwork
• We contribute individually and achieve together.
• We look at the interest of all and show to be one.

It all started with mineral waters in 1836.

On 2 February 1836, Hartwall began operating as the Nordic countries’ first mineral water plant after Victor Hartwall Ph.D. was authorised by the Senate to produce and sell hot and cold mineral waters.

Victor’s son August Ludvig Hartwall continued his father’s work. He started up street vending of water in Helsinki, initially from wagons and later also from kiosks.

In the late 1860s, soft drinks were created by mixing mineral water with sugar-sweetened juice.

The One and Only Hartwall Jaffa soft drink was launched in 1949.

Hartwall Original Gin Long Drink was launched in 1952 for the Helsinki Olympics, having been developed to ease the workload of restaurant staff serving Olympic tourists. The Hartwall Original Long Drink also proved to be popular among Finns and it was thereafter stocked by Alko stores throughout the country.

Hartwall entered the brewing business in 1966, when it acquired the Lappeenranta-Lauritsala brewery, which produces Karjala beer. The company entered the business at the right time, because in 1969 the sale of medium-strength beer, previously only available in Alko stores, was permitted in grocery stores.

In the 1960s, 70s and 80s Hartwall expanded by acquiring other Finnish breweries, including Lapin Kulta in Tornio, Aura in Turku, and Mallasjuoma in Lahti.

In 1991 Hartwall and the Swedish group Pripps Bryggeriet established Baltic Beverages Holding. BBH acquired majority shareholdings of leading breweries in the countries of the former Soviet Union. In Russia and the Baltic countries, BBH quickly achieved the position of market leader.

Hartwall was listed on the Helsinki Stock Exchange, due to growth and interest from international investors.

The business operations of Hartwa-Trade were expanded in 1998, the former alcoholic beverage trading company becoming an alcoholic beverage importing, marketing, sales and distribution company.

In 1999 Hartwall entered into a cooperation agreement with PepsiCo, as a result of which Pepsi’s market share has grown considerably higher in Finland than in many other European countries.

Hartwall took another great step in the beverage market in 2002 when it merged with UK-based Scottish & Newcastle.

The Hartwall Lahti ultra-modern production plant and logistics centre opened in 2003.

In 2008 HEINEKEN and Carlsberg acquired Scottish & Newcastle, and Hartwall became part of the HEINEKEN Group for five years.

In august 2013 Hartwall was bought by Royal Unibrew Group, a leading regional player in a number of markets in Western and Eastern Europe.

Today, Hartwall is still the innovative leader of the beverage industry in Finland. The company has a strong portfolio of brands and it is continually developing new products for consumers’ changing needs.

Roots in Finland, growth around the world

Hartwall’s roots and operations remain in Finland while our aim is to offer the same best-selling products to consumers everywhere in the world. Hartwall currently exports primarily to Finland’s neighboring markets: Sweden, Estonia, Russia and Europe. There are, however, activities in more than 25 countries already, and this number is increasing. Export is an important distribution channel and a core part of Hartwall’s growth strategy.

Hartwall has a team of six top experts in export. In addition, Royal Unibrew has 45 employees working in export around the world. The most important export products are Hartwall Original Gin Long Drink – the world’s first cocktail in a can, and Lapin Kulta – the Golden Beer of Lapland.

Read more about our export portfolio in the brochure Exportportfolio_for_2017
Contact us by filling Export Contact Form

Hartwa-Trade is one of Finland’s leading importer and distributor of alcoholic drinks. We are part of the Hartwall owned by Royal Unibrew.

We have operated among the quality drinks since the 60′s, first as an agent and since 1998 as an importer. Our selection of hundreds of top products is enjoyed throughout Finland in over 2800 establishments.

Our partners are the world’s biggest and most well-known alcohol and wine companies. Among them are Diageo, which owns the trendy Baileys Original Irish Cream brand as well several famous vodka, whisky and gin brands. We also import Finland’s most popular cognags and brandies produced by CDG International, as well as Lanson, considered as one of the finest French champagnes.

Our wide yet carefully chosen selection includes also Finland’s most popular red wine J.P. Chenet and the wines from the world’s biggest sparkling wine producer, Freixenet. Among them is Finland’s best-selling sparkling wine Freixenet Carta Nevada.

In addition to our stellar selection, our operational strengths are in the close co-operation with the Hartwall logistics as well as the country-wide, professional sales force. All orders and deliveries can be handled easily from anywhere in Finland through our Juomanetti online drinks purchasing system.

www.hartwa-trade.fi

Royal Unibrew produces, markets, sells and distributes quality beverages focusing on branded products within beer, malt and soft drinks, including soda water, mineral water and fruit juices. We operate as a leading regional player in a number of markets in Western and Eastern Europe, as Denmark, Germany, Italy, Lithuania and Latvia and in the international malt drinks markets.

Royal Unibrew’s main brands are Royal, Ceres Strong Ale, Cido, Kalnapilis, Faxe Premium and Vitamalt.

In 2012, the Company posted revenue of DKK 3.4 billion and sold 5.4 million hectolitres of beer, malt and soft drinks.

The Group, which is domiciled in Faxe, Denmark, has a total of around 1,600 employees.

Let your ideas run free!

The Hartwall Ideas Forum welcomes your ideas. Tell us what kinds of new and innovative products and services you’d like us to offer. What could we do differently, what completely new things could we introduce, what’s missing from the market, and how could we provide you with even better service?

Your ideas can be as imaginative as you like, as long as you believe in them: a new type of beverage, a product related to our brands, maybe even a packaging or marketing idea. Or something else entirely.

Ideas Form

Thank you for your idea!