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Sales and customer service

Off-Trade tel. 0800 152 332
On-Trade tel. 0800 158 662
Service hours Mon-Fri 8-17.

Incoming calls may be recorded for training purposes.


From 4th of January 2018: Elina Lehmusto 
Communications manager: media contacts, product communication

Head quarter:

Hartwall Ltd
Hiomotie 32
00380 Helsinki
Box 200, FI-00371 Helsinki, Finland
Tel. +358 20 717 111
Fax +358 20 717 110

Production sites:

Hartwall Lahti
Kasaajankatu 13
Box 44, FI-15101 Lahti, Finland
Tel. +358 20 717 111
Fax +358 20 717 160

Hartwall Karijoki
Marttusentie 100
FI-64350 Karijoki, Finland
Tel. +358 20 717 111
Fax +358 6 268 0078


Oy Hartwall Ab
PL 150
00371 Helsinki
phone 020 717 111

Royal Unibrew A/S

Faxe Allé 1
DK-4640 Faxe
Telephone +45 56 77 15 00
Fax +45 56 71 47 64

Oy Hartwa-Trade Ab

Hiomotie 32
Box 250, FI-00371 Helsinki, Finland
Telephone 020 717 111
Fax 020 717 2526
Marianna Godenhjelm, Category Marketing Director
Telephone 020 717 2284


Your opinion is important to us. All feedback is welcome and we will gladly answer any questions you may have about Hartwall’s products and services. If your feedback concerns a product please save the product and package for further analysis.

You can contact Hartwall’s Consumer Service conveniently calling our toll-free number 0800 95260. Our service hours are Mon-Fri 10-12.


Consumer Feedback

Company Customer

(Company customers of Hartwall or Hartwa-Trade)

Company Customer Feedback

Vending machines

When you need a refreshing beverage within reach, Hartwall’s beverage vending machines are the best solution:
– You receive the machine free of charge for your use.
– We handle the filling of the machine and take the returned bottles away.
– We handle the financial transactions.
– We service the machine, if necessary.
– We arrange insurance.
– We are responsible for any wastage.
– At your disposal is Hartwall’s wide range of non-alcoholic drinks in 0.5 litre bottles.
– Vending machines are coin-operated and, if desired, a mobile phone payment is possible.

In addition to service vending machines, our vending machine range also includes rental vending machines. We deliver service vending machines to certain localities and rental vending machines throughout the country.

If you are interested in our vending machine service, please send us your contact details, so we can contact you and provide you with further information.


Our range includes two different sizes of beverage vending machine. For the user, both vending machines are equally easy to use, and do not differ from each other except in relation to the shape and number of the selection buttons. The factors guiding the choice of a machine are the tailoring of the machine’s capacity and external dimensions to the customer’s needs. Here are more detailed technical specifications of the machines; various brandings are also available for each type of machine.

Dixie Narco DN-276-E
Height: 183 cm
Width: 73 cm
Depth: 89 cm
Weight: 302 kg
Capacity: 210/0.5 l
Number of slots: 7
Power supply: 230V/10A
Power consumption: approx. 7 kWh/day
Brandings: Pepsi Max, Hartwall,
Hartwall Jaffa, ED

Vendo V-544-8
Height: 183 cm
Width: 86 cm
Depth: 96 cm
Weight: 340 kg
Capacity: 256/0.5 l
Number of slots: 8
Power supply: 230V/10A
Power consumption: approx. 7 kWh/day
Brandings: Gatorade Orange, Pepsi Max, Hartwall Jaffa, Hartwall, ED

Frequently asked questions (FAQS)

This section contains answers to questions presented to Hartwall. The questions are grouped by subject area on their own pages.

You can also contact our Consumer Service conveniently using the feedback page. Our Consumer Service toll-free telephone number 0800-95260 is at your service Mon-Fri 10-12.

Raw materials

Do all of the raw materials for Hartwall beverages come from Finland?
Water, malt, sugar and barley are the main raw materials we use, and they come from Finland. Juices, flavouring preparations, hops and most additives come from abroad, because there is no domestic production of these.

Why do brewery products contain additives?
In terms of both number and amount, brewery products contain fewer additives than most other industrial foodstuffs. Additives are required to ensure, among other things, the preservation of foodstuffs as well as to improve consistency, appearance and taste.

Are azo dyes used in Hartwall products?
Azo dyes are not used in the production of any Hartwall beverages.

Why are food dyes used in Hartwall products?
Food colourings are required to improve the appearance of beverages and, as their name suggests, to provide colour. The colourings used by Hartwall are mainly natural colourings, which are also found in nature in plants and fruits.

What sweeteners do Hartwall products contain?
The sweetening method varies from product to product. The sweeteners are: sugar, glucose (i.e. dextrose), fructose, aspartame, acesulfame-K and steviol glycosides.

What are steviol glycosides?
Steviol glycosides are natural calorie-free sweeteners derived from the leaves of the stevia rebaudiana plant.

Further information about steviol glycosides and their use as sweeteners can be found at the address The website also provides answers to frequently asked questions.

What is aspartame?
Aspartame is an intensive sweetener consisting of two amino acids that normally occur in the body, aspartic acid and phenylalanine. Aspartame is 100 – 200 times sweeter than ordinary sugar, so the amounts used are very low. Beverages sweetened with aspartame have a very low energy content, around 1 kcal per decilitre.

Why are aspartame and acesulfame-K used in beverages?
Aspartame and acesulfame-K are sweeteners used in the production of low-calorie beverages. They are perhaps among the best researched and most tested additives.

Does aspartame contain energy?
Aspartame contains energy, but it is approximately 200 times sweeter than sugar, so the amounts used are small compared with sugar. Beverages sweetened with aspartame have therefore a very low energy content, around 1 kcal per decilitre.

Are there restrictions on the consumption of aspartame?
The EU’s Scientific Committee on Food has published safety assessments on aspartame in 1984, 1987, 1988 and 2002. The European Food Safety Authority EFSA has published safety assessments on aspartame in 2006, 2009 and 2011. The acceptable daily intake (ADI) of aspartame is 40 mg per kilo of body weight. Calculated on the basis of the ADI value and assuming the maximum permitted amount of aspartame has been used in a beverage, a person weighing 60 kilos can drink four litres of aspartame-sweetened beverage every day, i.e. eight half litre bottles without the ADI value being exceeded. Finns drink on average of 1.5 litres of different beverages per day.

What harm may arise from consuming large amounts of aspartame?
Aspartame has been the subject of much research, and the EU’s assessment is that the sweetener is safe. The acceptable daily intake (ADI) of aspartame is 40 mg per kilo of body weight. Calculated on the basis of the ADI value and assuming the maximum permitted amount of aspartame has been used in a beverage, a person weighing 60 kilos can drink four litres of aspartame-sweetened beverage every day, i.e. eight half litre bottles without the ADI value being exceeded. Only people suffering from the rare metabolic disorder PKU cannot consume products sweetened with aspartame. For them, aspartame-sweetened beverages have on their label the information “contains a source of phenylalanine”.

What does the information “contains a source of phenylalanine” on the label of some low-calorie beverages mean?
Aspartame-containing products have on their label the information “contains a source of phenylalanine”. The information in question is a warning to people suffering for the disorder PKU. PKU, or phenylketonuria, is in Finland a very rare metabolic disorder. Those suffering from PKU must adhere to a strict diet with a very limited intake of phenylalanine, which is mostly found in foods containing protein, such as steak and other beef products, soya, milk, eggs etc.

What is acesulfame-K, which also sometimes appears on lists of ingredients in addition to aspartame?
Acesulfame-K is an intensive sweetener. The calorie levels of intensive sweeteners are very low. In terms of potential side effects, they have been exceptionally thoroughly researched and are safe.

What alcoholic beverages are completely yeast-free?
The completely yeast-free alcoholic beverages made by Hartwall are Hartwall Original Long Drink, Hartwall Original Long Drink Light, Hartwall Original Long Drink Strong, Hartwall Original Long Drink Cranberry and Hartwall Long Grape. The alcohol in these drinks is distilled alcohol. Other long drinks, ciders and beers generally do not contain yeast as an end-product, but they do contain yeast-derived metabolites formed during fermentation.

Can coeliac sufferers drink cider?
Glucose syrup made from wheat starch is used in the production of Hartwall ciders. According to the EU, glucose syrup is so pure a product it is not considered in any way to be harmful when consumed by coeliac sufferers.

Can coeliac sufferers drink beer?
Although beer contains no actual gluten, some beers may contain trace amounts of gluten breakdown products and may therefore cause symptoms in coeliac sufferers. It is therefore necessary to adhere strictly to the treating doctor’s specific instructions.

Can a diabetic drink artificially sweetened beverages?
Artificially sweetened soft drinks and ciders, and those contain small amounts of fructose, are suitable for diabetics. Beers are also suitable for diabetics. Current treatment guidelines have liberalised, so small amounts of other beverages may also be consumed in accordance with individuals’ own treatment guidelines.

Can a vegan drink Hartwall beverages?
A beverage’s suitability for a vegan should be checked for each beverage in turn, because some of the food colourings used in beverages are of animal origin.

Can pregnant women drink caffeine-containing cola drinks?
According to the latest research, the daily caffeine intake for pregnant women should not exceed 200 mg. 200 mg of caffeine generally represents 2 cups of coffee, 0.5 litres of an energy drink or 1.5 litres of a cola drink. With moderate consumption, pregnant women can enjoy cola drinks, for example, in complete safety.

What are the pH values of different beverages?
The pH ranges by product group are:
soft drinks approx. 3–4
ciders and long drinks approx. 3–4
beers approx. 4–4.5
carbonated spring water approx. 4–5
mineral waters approx. 4.5–5.5
spring water approx. 6–7


How should I store beverages?
Beverages can be stored at room temperature or in a cool place such as a refrigerator. You can best ensure that beverages maintain their excellent flavour by storing them in a cool location, protected from light and suitable for foodstuffs.

How long after the ‘best before’ date are beverages still drinkable?
The ‘best before’ date indicates how long we guarantee that the quality of the product will remain first class. It is a matter of taste how long a product can be considered drinkable after the ‘best before’ date. Whether the product has been stored in a refrigerator or at room temperature is also significant.

Can carbonated beverages be consumed after they have been frozen?
No health or similar issues will arise, but the product may no longer be considered to be top quality. In a frozen beverage, carbon dioxide leaves the liquid, and this may cause pressure to rise in the gas space of the bottle and increase the risk of breakage. Such a beverage would be disposed of.

Why does sediment come from frozen beer after it melts?
Beer contains, although in limited amounts, proteins. When beer is highly chilled, proteins can partially precipitate. The resulting sediment is not a health hazard, but the product should probably be discarded after melting due to increased pressure in the bottle.

You can best ensure that beverages maintain their excellent flavour by storing them in a cool location that is protected from light and suitable for foodstuffs.


What different types of packaging does Hartwall have?
Hartwall packages beer in cans and glass bottles. Ciders and long drinks are packaged in cans, recyclable plastic bottles and glass bottles. Non-alcoholic beverages are, as a rule, packaged in recyclable plastic bottles. Some non-alcoholic drinks are also sold in cans and in 0.3 litre glass bottles.

What are recyclable plastic bottles?
Recyclable plastic bottles are made from lightweight, chemically resistant and fully recyclable PET plastic, which is widely used as a packaging material in the food industry and other sectors. Recyclable plastic bottles are produced only on the beverage packaging line, where the bottle is blown into shape. In this way, the consumer always receives a new bottle. From PET plastic it is possible to make bottles of different shapes and sizes.

Can recyclable bottles be used again?
Returned recyclable plastic bottles are flattened, crushed and chopped into chips, and the chips are sent for reuse. The chips are then used to produce new bottle blanks, or they can be used as a raw material in some other industry.

Is a return fee granted for recyclable plastic bottles?
Depending on the bottle size, the deposit on recyclable plastic bottles is 10, 20 or 40 cents, and deposit value is marked on the label. Automatic bottle recycling machines recognise deposit bottles by their EAN barcode. The deposit value is paid provided that the barcode is undamaged and readable.

How many times is a refillable bottle recycled?
A refillable glass bottle is refilled on average 33 times. The return rate for refillable bottles is 98%, which is top class by international standards.

How are refillable bottles processed in the production plant before they are refilled?
Bottles are returned to the plant on delivery trucks. The returned bottles are sorted: Hartwall’s own bottles are stored, while competitors’ bottles are returned to the companies concerned. On the bottling line, the bottles are examined before and after washing. Inspectors reject defective bottles, such as those that are broken or malodorous. After washing, the bottles are ready for reuse.

What type of beverage container is the most environmentally friendly?
All beverage containers are environmentally friendly, as long as they are returned for reuse.

Is a deposit payable on all Hartwall beverage containers?
Only Pago juices, which are available in restaurants and coffee shops, are deposit-free.

What’s the purpose of the white plastic ball found within the Murphy’s Irish Stout can?
Murphy’s Irish Stout wants to ensure the canned beer its customers receive is similar to draught beer. Cans of this beer therefore contain a foamer ‘widget’, which is a small plastic ball. This widget is a little smaller than a ping-pong ball and is made of hard plastic. Nitrogen gas is released from the ball as small bubbles, ensuring a unique thick creamy head and a full-bodied beer. Such a foam is created more easily with nitrogen than with carbon dioxide, which is generated during fermentation and normally forms the bubbles in beer.

After the can is opened, the floating widget causes the beer to rotate slowly, which releases nitrogen gas into it. This gives the beer a creamy head that lasts right down to the last sip.


Product-specific ingredient and nutritional information can be found on the product label as well as in our website product cards.


What is the domestic content of beers brewed by Hartwall?
All of the beers brewed by Hartwall are made using Finnish barley malt and Finnish barley starch. Of the key ingredients, only hops come from abroad. According to the Finnish Association for Nature Conservation’s latest FIN-MIPS project, beer is one of the most ecological products, largely due to its high domestic content.

Does Class I beer contain sugar, and how much?
No sugar is added to beer. In the brewing of beer, yeast consumes completely during fermentation the sugars that arise in the process.

Ciders and long drinks

Does Hartwall have a cider that is apple-based?
All Hartwall ciders are currently apple-based.

Are Hartwall’s long drinks spirits-based?
Strong Hartwall Original Long Drink beverages are made from distilled alcohol. The Otto and Cool Grape long drinks, on the other hand, are made by fermentation from a wine base.


Do the pH values of bottled waters affect the condition of teeth?
All non-carbonated Hartwall Novelle spring waters have a pH value of 6–7, i.e. neutral. They do not have any effect on teeth. The pH values of Hartwall Novelle mineral waters and Hartwall Vichy Original are 4.5–5.5, while the pH value of Hartwall Novelle spring water is 4–5. The beverages are not particularly acidic, and do not affect the condition of teeth in normal consumption. Many foods and drinks, such as coffee and tea, have the same acidity level.

Is the calcium lactate in Novelle Friss of animal origin or synthetically produced?
The calcium lactate is synthetically produced.

Soft drinks

How much soft drinks do Finns consume compared with other countries?
Finns’ consumption of soft drinks, around 68 litres per person per year, is fairly modest. Elsewhere in Europe, consumption approaches 100 litres per person. In Sweden, consumption is 74 litres per person and in Norway 117 litres per person.

Why are beverage vending machines still in schools?
Hartwall is committed to complying with UNESDA’s Code of Conduct on the responsible sale and marketing of soft drinks. Sales in elementary schools have been completely halted. In schools above this level, advertisements have been removed from vending machines, and more than half of the beverages they sell are light drinks and bottled waters. In these schools, the study days are often longer and the beverages provide refreshment in much the same way as adults’ afternoon coffee. The vending machines are also an important source of revenue for student bodies.

Why is quinine used in some soft drinks?
Quinine is classified as a flavouring agent, and it gives products a bitter taste.

What proportion of soft drinks are light products?
Light products already account for over 40% of the sales of soft drinks.

Why is there sometimes sediment visible at the bottom of a soft drinks bottle?
Many soft drinks contain various fruit juices. Due to these juices, small amounts of fruit pulp may settle at the bottom of a bottle.

How much caffeine does Pepsi Max contain compared with coffee?
The amount of caffeine contained by one cup of coffee is equivalent to the caffeine in around 8 dl of Pepsi Max.

Speciality drinks

What effects are associated with the excessive consumption of energy drinks?
The purpose of energy drinks is to provide stimulation and refreshment, both mentally and physically. Moderate consumption (0.5–1 litres per day) of these drinks is completely safe. The recommendation to consume such drinks in moderation is due to the caffeine they contain. Tolerance to caffeine is highly individual. Excessive intake of caffeine may cause sleeplessness, hyperactivity and restlessness.

Can children consumer energy drinks?
Energy drinks are not recommended for children, owing to their high caffeine content. For the same reason, these drinks are also not recommended for pregnant women or persons sensitive to caffeine.

Can diabetics drink ED?
Diabetics may consume small quantities of ED, but they must take into account the amount of carbohydrate they receive from the drink. ED is sweetened with fructose and glucose and its energy content is slightly higher than the average soft drink.